Operations Director – Systems, CRM & Execution |GoHighLevel

We’re hiring a detail-obsessed, systems-driven Operations Director to take full ownership of our internal operations, with a focus on CRM management, performance tracking, automations, and backend process improvement.

You’ll ensure every part of our backend runs smoothly — without needing to touch sales or client onboarding directly. Your mission is to keep the engine running so the sales and delivery teams can do their jobs at maximum efficiency.

Core Responsibilities

Own and manage the CRM (GoHighLevel) — pipelines, automations, tags, triggers, lead flows

Monitor and maintain data hygiene across Typeform, Zapier, Stripe, and GHL

Build and refine daily dashboards to track:

Ad spend ? lead quality ? call booking

Close rates by rep

Refund rate

Client activation + system usage

Create and maintain SOPs for all internal ops workflows

Set up automations (Zapier, webhooks, tags) to reduce manual tasks

Work with sales team to provide daily lead lists, status updates, and missed opportunity recovery

Maintain the Master Stats Sheet (challenges passed, payments received, active clients)

QA the pipeline daily to flag broken flows, ghost leads, and missed follow-ups

Build reporting systems and share weekly ops insights with the founder

Support backend coordination across departments (e.g., support, tech, sales)