Growth Marketing & Content Strategist

Remote Part Time Marketing Position
Carmen Carbone Leadership

Who We Are
Carmen Carbone Leadership is a leadership development and advisory firm built on one core belief: clarity creates ---------- ntum.
We partner with founders, executives, and leadership teams to strengthen performance, alignment, and execution. Our work sits at the intersection of strategy, behavioral insight, and disciplined follow-through helping leaders move from intention to action with confidence.
We value excellence, thoughtful communication, and work that compounds over time. We do not chase noise or trends. We focus on building trust, credibility, and long-term impact through intentional leadership and consistent execution.

The Opportunity
We are seeking a Growth Marketing & Content Strategist who can translate strong ideas into consistent visibility, meaningful content, and qualified lead flow.
This role is ideal for someone who understands that effective marketing is not about volume alone it is about quality, positioning, creativity, and performance. You are comfortable creating original content, managing multiple social platforms, tracking growth, and continuously improving outcomes.
You think like an owner, communicate clearly, and take pride in doing work at a high standard.

Primary Responsibilities
Growth & Lead Generation
• Execute organic and paid growth campaigns aligned with leadership, performance, and professional audiences
• Support lead funnels from first interaction to inquiry and booked conversation
• Assist with landing pages, lead capture assets, and follow-up workflows
• Track and report on lead quality, conversion trends, and campaign performance

Content Creation & Creative Output
• Create original content (not just repurpose) including:
o Short-form written posts
o Visual carousels and branded graphics
o Short-form video (30–60 seconds)
• Deliver 2–3 high-quality posts per week, per assigned company, across platforms
• Maintain a content calendar aligned to brand themes and strategic priorities
• Write captions and messaging in a clear, confident, professional voice aligned to the Carmen Carbone brand

Social Media Management (Multi-Channel)
• Manage and publish content across:
o LinkedIn
o Facebook
o Instagram
o YouTube (short-form)
o TikTok (as applicable)
• Ensure consistency of message, tone, and visual quality across channels
• Monitor engagement and support growth through thoughtful interaction
• Maintain platform-specific best practices while preserving brand integrity

SEO, Google Profile & Analytics
• Manage and optimize Google Business Profile
• Support on-page SEO and keyword-driven content initiatives
• Monitor Google Analytics, Search Console, and social insights
• Translate data into clear insights and recommended adjustments

Paid Campaign Support
• Assist with LinkedIn, Meta, and Google ad campaigns
• Support audience targeting, creative testing, and performance tracking
• Identify what is working, what is not, and where to iterate


Must-Have Talents & Requirements
• Experience in growth marketing, digital marketing, or content strategy (VA or freelance background welcome)
• Demonstrated ability to create original content across multiple social platforms
• Strong understanding of social media growth mechanics and audience engagement
• Working knowledge of SEO, analytics, and lead generation fundamentals
• High attention to detail and strong execution discipline
• Clear written communication skills
• Ability to manage multiple brands or initiatives simultaneously
• Comfort operating in a performance-driven, high-expectation environment

What Success Looks Like in This Role
• Consistent delivery of creative, high-quality content across all assigned platforms
• Weekly follower growth across social channels
• Increased engagement and content reach over time
• Clear visibility into which content formats and themes perform best
• A digital presence that feels intentional, polished, and active
• Reduced founder involvement in day-to-day marketing execution