Marketing Operations VA – Social Media Ownership (Execution-Focused)

Overview:
We are looking for a self-directed Marketing Operations VA to own social media execution for a local butcher shop, with a secondary brand added after onboarding. This is not a posting-only role. You will plan, schedule, track, and manage content end-to-end and manage up by telling the owner what you need to succeed.

If you require detailed instructions for every task, do not apply.

Primary Responsibilities (Butcher Shop – Priority):

Audit existing social media accounts

Define content pillars and posting cadence

Build and maintain a content calendar

Repurpose owner-provided video and images

Write captions aligned with brand voice

Schedule and publish posts consistently

Track engagement and basic performance metrics

Proactively request assets and flag gaps

Secondary Responsibilities (After Stabilization):

Apply the same system to a second brand (Hairy Hides)

Repurpose content where appropriate

Required Traits:

Strong written English

Proven experience managing social media independently

Comfortable making decisions without hand-holding

Organized, reliable, and deadline-driven

Able to explain why something works, not just do it

Required Tools Experience:

Instagram and Facebook

Content scheduling tools (Meta Business Suite, Later, etc.)

Google Workspace

Basic analytics reporting

To Apply (MANDATORY):

Briefly describe a brand you managed where you owned the content calendar.

Explain how you would approach social media for a local butcher shop.

Share a sample content calendar (real or mock).

Confirm your hourly rate and weekly availability.

Applicants who do not follow instructions will not be considered.