Marketing Team Lead

About Us:
We are a mission-driven company dedicated to expanding healthcare freedom and helping individuals make better choices. Our team values freedom, growth, integrity, and teamwork—and we’re seeking someone who shares these values to help us lead our Marketing team and take accountability for its success.

About the Role
We are seeking a Marketing Lead to build and lead a standalone Marketing department as we scale our organization using the Entrepreneurial Operating System (EOS).
This role is ideal for a strategic marketer who is hands-on with HubSpot, understands how to use CRM data to drive smarter content and campaigns, and thrives in an environment where clarity, accountability, and measurable results matter.
This is not a “brand-only” or “ideas-only” role. You will own demand generation, marketing systems, and performance measurement, working closely with Sales, Operations, and our CRM team to create predictable, high-quality pipeline support.

What You’ll Be Accountable For:

> Marketing Strategy & Execution
- Own the annual and quarterly marketing plan aligned with company priorities
- Translate goals into campaigns, launches, and marketing Rocks
- Ensure marketing efforts are focused on outcomes—not just activity

> CRM-Driven Marketing (HubSpot)
- Use HubSpot as a core marketing engine, not just a contact database
- Design and optimize:
*Campaigns and workflows
*Lists, segmentation, and lifecycle stages
*Email, landing pages, and funnel logic
- Partner with our CRM Administrator to maintain clean data and scalable systems

> Content & Distribution Optimization
- Use CRM insights to guide what content is created and how it’s distributed
- Ensure content aligns with personas, lifecycle stages, and campaigns
- Oversee content calendars tied directly to performance goals

> Demand Generation & Lead Quality
- Drive consistent, qualified lead flow across approved channels
- Define and monitor lead quality and handoff standards with Sales
- Optimize funnels for conversion and efficiency

> Marketing Team Leadership
- Lead and manage the Marketing team (Content, Website/SEO, Appointment Setting as applicable)
- Set priorities, hold 1:1s, and ensure role clarity and accountability
- Balance team capacity against campaign priorities

> Performance Measurement & Optimization
- Own marketing dashboards and scorecards
- Measure campaign and asset performance using CRM-based reporting
- Review performance weekly and lead optimization efforts

What Success Looks Like
- Campaigns are fully tracked and measurable in HubSpot
- Content is created with clear intent and conversion goals
- Lead quality improves, not just lead volume
- Marketing delivers on-time assets that Sales can actually use
- Leadership has clear visibility into marketing performance

What We’re Looking For:
Required Experience & Skills
- Strong experience leading or owning marketing strategy and execution
- Hands-on experience with CRM-driven marketing, ideally HubSpot
- Proven ability to use data to guide content, campaigns, and decisions
- Experience managing or leading a marketing team
- Comfortable operating in a metrics-driven, accountability-focused environment

Nice to Have
- Experience working in an EOS or Traction-based organization
- Background in regulated or compliance-aware industries
- Experience building or scaling marketing systems from the ground up

What This Role Is Not
- This is not a Sales role
- This is not a “post-and-pray” content role
- This is not a brand-only or purely creative position
- This is a leadership seat with ownership, clarity, and measurable outcomes.

Why Join Us
- Clear roles, expectations, and accountability (EOS-based)
- Leadership that values systems, clarity, and results
- Opportunity to build and lead a true Marketing department
- Remote-friendly, performance-focused culture

How to Apply
- Respond to this post with your cover letter, CV and portfolio