Digital Advertising & Growth Manager

Overview:
We are a U.S.-based law firm seeking an experienced Digital Advertising & Growth Manager to manage and optimize Google Ads and Meta (Facebook/Instagram) Ads, while supporting website optimization and lead generation. This is a part-time role with long-term growth potential.
Experience with short-form video platforms (YouTube Shorts, Instagram Reels, Facebook Reels) is a plus, but not required.

Key Responsibilities:
Paid Advertising (Primary Focus)
• Manage and optimize Google Ads (Search, Display, YouTube)
• Manage Meta Ads focused on lead generation
• Conduct keyword research, audience targeting, and competitor analysis
• Write compliant ad copy for legal advertising
• Monitor performance, budgets, bids, CPL, and ROI
• Set up and manage GA4, Google Tag Manager, Meta Pixel, and conversion tracking
• A/B test ads, creatives, and landing pages
• Deliver weekly and monthly performance reports
Website & Conversion Optimization
• Improve website and landing pages for lead generation and conversions
• Ensure accurate tracking across the site
• Optimize page speed, UX, and on-page SEO
• Align ad traffic with dedicated landing pages
Off-Site Optimization & Visibility
• Support local SEO and business listings
• Build and manage retargeting audiences
• Identify backlink, citation, and referral opportunities
• Monitor brand and reputation signals affecting ad performance
Optional (Preferred)
• Manage and optimize YouTube Shorts, Instagram Reels, and Facebook Reels
• Repurpose long-form video into short-form content

Requirements:
Required
• Proven experience with Google Ads and Meta Ads
• Experience with landing pages and conversion optimization
• Strong analytics, tracking, and reporting skills
• Excellent written English
• Ability to work independently
• Availability for at least 20 hours per week
Preferred
• Experience with law firms or professional services
• Knowledge of legal advertising compliance
• Local SEO experience
• Familiarity with WordPress or similar CMS
• Short-form video experience
Work Details
• Part-time (20+ hours/week)
• Fully remote
• Long-term opportunity with performance-based growth

How to Apply:
Please include answers to the following:
1. Your requested hourly rate
2. Your overall strategy for managing paid ads and driving qualified leads
3. When you can start
4. Your experience and approach to Google Ads, Facebook/Instagram Ads, and SEO
5. Your favorite color
6. Links to past work, case studies, or ad accounts (if available)