Marketing & Web Operations Specialist

We’re a U.S.-based healthcare company looking for a full-time marketing generalist to help manage and grow our digital presence. You’ll be working directly with the founder and supporting day-to-day marketing execution across social media, website updates, content, and paid ads.

This role is hands-on and flexible. You’ll be responsible for managing our social media accounts (Instagram, Facebook, X/Twitter, and LinkedIn), creating posts and captions, and designing simple graphics using tools like Canva. You’ll also update our website regularly, including provider bios, service pages, images, and blog posts.

You’ll manage our Google My Business profiles by posting updates, uploading photos, responding to reviews, and keeping business information accurate. You’ll also run Instagram and Facebook ads, including setting up campaigns, monitoring performance, and making basic optimizations. This does not need to be advanced agency-level ad buying, but you should have real, practical experience running ads.

You may also help with basic SEO tasks such as formatting content, updating page titles and descriptions, and organizing on-page content. As the business grows, you’ll support general marketing tasks and new initiatives as needed.

This role requires someone who is organized, reliable, comfortable wearing multiple hats, and able to work independently once trained. If you’re looking for a rigid, task-by-task role, this is probably not a good fit.