Email Marketing Specialist

About the Company

We are a spiritual tattoo and artwork studio devoted to presence, transformation, and human connection. Led by Master Svietliy, our work blends guided meditation, ceremonial processes, and sacred artistry to create deeply personal artworks and experiences.

Beyond the studio, we cultivate a growing community rooted in belonging, consciousness, and intentional creation. Our email marketing plays a key role in nurturing this community, increasing meaningful engagement, supporting bookings, and driving sales of original artworks and products.

About the Role

We’re seeking an experienced Email Marketing Specialist to own and evolve our email marketing system end to end. This role combines strategic planning with hands-on execution and is ideal for someone who enjoys testing, iteration, and data-driven optimization—while remaining sensitive to a purpose-driven, human-centered brand.

You’ll be responsible not just for sending emails, but for building a thoughtful communication ecosystem that feels personal, intentional, and aligned with our values.

?

Key Responsibilities

Strategy & Execution
• Develop and maintain an email marketing roadmap aligned with business and community goals
• Plan, execute, and analyze A/B tests to improve performance over time
• Iterate strategy based on insights, data, and audience behavior

Campaign Development
• Design visually engaging email templates
• Write clear, warm, and conversion-focused email copy
• Build, manage, and segment email lists
• QA, schedule, and deploy campaigns with high attention to detail

Automation & Segmentation
• Set up and manage automated workflows (welcome flows, lifecycle emails, abandoned cart, re-engagement, etc.)
• Use SQL to create and launch advanced segmentation criteria

Analytics & Optimization
• Analyze campaign performance and identify optimization opportunities
• Track and report on key metrics including open rates, click-through rates, and conversions

Cross-Channel Integration
• Integrate email with CRM, Shopify, and other marketing tools
• Collaborate with the team to ensure cohesive messaging across platforms

?

Required Skills & Experience
• Proven experience managing email marketing strategy and execution
• Strong understanding of email best practices, segmentation, automation, and deliverability
• Excellent copywriting skills with an ability to adapt tone to a spiritual/creative brand
• Experience working with ESPs
• SQL proficiency
• Experience with Shopify and Canva
• High attention to detail and strong QA discipline

?

Hours & Compensation
• 15–20 hours per week to start
• Flexible schedule, with some overlap with PST preferred
• Pay starting at $4 USD/hour, based on experience
• Bi-weekly payments via Wise or PayPal
• Long-term, stable role with potential to grow into full-time

?

How to Apply

Please include all of the following in your application:
1. Writing Sample
Write a re-engagement email for inactive subscribers on our list.
Referencing our brand and goals described above, include an incentive you would use to encourage them to return to the website and book an appointment.
Tone should be friendly, grounded, and concise.
2. Strategy Sample
Describe 2–3 specific ways you would segment our email list, and explain how the content would be personalized for each segment.
3. A brief explanation of why you believe you are a good fit for this role
4. A list of tools and platforms you regularly use
5. Your current availability and hours per week you can commit
6. (Optional) Any experience working with creative, spiritual, or personal brands

Important: Applications missing any of the required items above will not be reviewed.