Email & SMS Marketing Lead – Klaviyo + Shopify

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To apply, please use our application form at ----------


Email & SMS Marketing Lead – Klaviyo + Shopify

We’re Before & Ever — a fast-growing children’s fashion brand known for twirl-worthy dresses, matching ---------- nts.

We’re now looking for a highly experienced, creative and performance-driven Email & SMS Marketing Lead to take full ownership of our Klaviyo and retention strategy.

This is not an assistant role — you’ll be the brain behind our lifecycle marketing, to plan, build, and optimise everything from one-off campaigns to flows and SMS sequences.

** Your Role: **
- Own our Klaviyo email and SMS marketing strategy end-to-end
- Plan and execute weekly campaigns (launches, sales, VIP drops, sneak peeks, etc.). At least 3 per week.
- Manage and optimise all Klaviyo flows (welcome, post-purchase, abandoned cart, etc.)
- Improve repeat customer rate, retention, and LTV
- Monitor performance and run A/B tests across subject lines, send times, offers, and copy
- Segment our audience and emails to improve performance.
- Create on brand visuals, understanding our brand voice and omni-channel messaging
- Measure and report on key metrics
- Spot gaps and bring fresh ideas — we love initiative!
- Navigate last minute challenges and ambiguity.

** What You Bring: **
- 3+ years of experience with Klaviyo
- 2+ years using Shopify (email/SMS strategy for Shopify brands)
- Strong understanding of retention marketing & customer segmentation
- Clear, friendly, on-brand copywriting skills
- You’ve worked on fashion, beauty, or lifestyle ecommerce brands
- Experienced at scaling email and SMS
- You’re data-driven, creative, and can show measurable impact
- Flexibility and able to handle last minute changes and surprises.
- Able to work in a small team independently with minimal guidance.
- Can make decisions and back them up with data.
- Fashion friendly - able to create content on brand and comfortable producing engaging content for a children's clothing brand

** Bonus Points If You Have: **
- Experience with Klaviyo SMS (US & international)
- Worked on international email strategies across AUS, US, UK, EU
- A great sense of aesthetic / fashion branding
- Experience leading retention strategy independently

** What You Get: **
- A creative role in a fast-growing brand with a warm, loyal customer base
- Flexible hours (we care about results, not micromanaging)
- A long-term, ongoing role where your work has real impact
- $5-13 USD per hour (depending on skill and experience)
- 5-15 hours per week (to be discussed during interview)

To apply, please use our application form at ----------

We look forward to your application.