Branding- Graphic Designer

Target Audience

Primary
Parents and carers of children in Australian schools (government, Catholic, independent)

Secondary
School principals
School business managers
School leadership teams
School councils and P&C groups

Brand Personality
• Trustworthy
• Calm and reassuring
• Community-focused
• Professional but not corporate
• Clear and ethical

Avoid
• Gimmicky or promotional styles
• Startup or fintech aesthetics
• Childish or cartoon-like visuals
• Aggressive or sales-driven language

Visual Direction
• Clean and minimal
• Neutral, education-safe colour palette
• Designed for trust and clarity
• Appropriate for government and school environments

Brand Values
• Transparency
• Trust
• Accountability
• Equity
• Community support

Deliverables
• Logo (primary and secondary)
• Colour palette
• Typography recommendations
• Basic brand guidelines


Practical Notes
• Branding must work across web and mobile
• Suitable for Australian schools and school councils
• Must align with Department of Education expectations