Admin & Social Media Assistant

I am a transformational coach and sound alchemist. My business, Path of Inner Light, helps conscious women bridge the gap between awareness and embodiment, guiding them to clarity, self-trust, and aligned action. I offer in person and online coaching programs, workshops, and retreats.

I’m looking for a tech savvy assistant to support the expansion of my business. Scripts, systems, and training will be provided. You are not required to offer coaching or sell any programs, only to support outreach and admin execution.

Key Responsibilities
Chat sequencing & lead follow-up: Message potential clients across Facebook, Instagram, LinkedIn, and TikTok to nurture leads and book them into free 30-minute 1:1 strategy calls or $150 90 min discovery calls (stripe link provided) for warm leads


Social media management: Copy posts and updates across Facebook (including in groups), Instagram, LinkedIn (currently inactive, needs overhaul), and TikTok (new account)


Newsletter creation & email marketing: Draft and send short, engaging newsletters via MailChimp, including announcements for upcoming events, special offers and small pieces of wisdom for subscribers. Send follow up correspondence to event attendees who havent yet booked in free integration calls.
Data management & tracking: Keep track of leads, messages, and bookings in Excel , ensuring all actions are logged and organized.


The Opportunity
This role is ideal for someone who:
Enjoys admin, systems, and social media logistics
Feels comfortable initiating conversations online
Is organised, proactive, and consistent
Can follow clear instructions and workflows
You will be supporting social media outreach, chat sequencing, content distribution, and basic admin tasks.
You must be able to do a minimum of 5 hours a week and have the capacity to go full time in the future. I will start you at 5-10 hours a week and go from there depending on demands of the business


Social Media & Outreach (Primary Focus)
Chat sequencing and outreach on Facebook, Instagram, and LinkedIn
Adding new connections on Facebook, Instagram and Linkedin, following and engaging with new accounts
Responding to basic messages using provided scripts
Booking interested people into:
Free 30-minute 1:1 strategy calls
Paid $150 90min discovery calls (for warmer leads)
Content Distribution
Posting content I write across:

Facebook (personal & business)
Instagram
LinkedIn (account needs rebuilding)
TikTok (new account)
Ensuring posts are formatted correctly for each platform

Email & CRM Support
Sending emails and newsletters via Mailchimp
“This position description serves to illustrate the scope and responsibilities of the position and is not intended to be an exhaustive list of duties. You will be expected to perform other job related tasks requested by Management and as necessitated by the development of this role and the development of the business.”

Skills desired
Expert/Advanced
Fluency in English and producing heart-led copy

Intermediate

Facebook positing, networking and messaging
Instagram posting, messaging and networking building
Canva (or photoshop skills)
Writing emails to correspond with clients in a professional manner

Email management

Specific tasks
1. Copying posts from one social media platform to other social media platforms (e.g. to facebook, linkedin , instagram, tik tok).
2. Adding new facebook friends on Facebook personal page, reaching out to existing followers on Facebook personal page to migrate them over to business page
3. Following new accounts on Instagram
4. Finding people on LinkedIn and adding new connections on Linkedin
5. Message sequencing people on Facebook
6. Message sequencing people on Instagram
11. Ability to use Mailchimp
12. Create & edit photos on Canva
13. Create PDFs, ebooks and other collateral on Canva on occasion


I’m looking for someone who
Takes ownership of their workload
Is open to take direction
Is flexible and adaptable with working hours (could be 5 hours one week, could be 10 another due to impending launch etc)
Punctual
Can work 5 hrs between 9:00am-3pm Sydney time most days
Has great communication skills
Has great technological skills, the ability to use a computer and manage different programs simultaneously
Personal Attributes Desired
You have a positive attitude, friendly and honest
You are focused
You have a strong attention to detail
You speak and write English proficiently
You take feedback well
Strong memory
You have experience in the skills we need you to deliver on
You are a quick learner
Ability to identify errors and solve problems

KEY PERFORMANCE INDICATORS (KPIs):
Complete administration tasks on time
Deal with potential and existing clients professionally at all times
Hit the number of targeted people to add on each social media platform
Hit the minimum number of people messaged per day (minimum 50)