Virtual Assistant - Social Media Coordinator

Position Overview
Job Title: Social Media Coordinator (Virtual Assistant)
Hours: 10-15 hours per week (flexible)
Pay Rate: $5/hour (starting; can increase based on performance)
Start Date: January 2026

About Optim Careers
Optim Careers is a leading career advice blog that helps 20,000+ professionals and job seekers every month with resume writing, interview prep, job search strategies, and career development. We rank #1 for multiple high-value career keywords and are expanding our revenue through guest posting and sponsorships.

Job Summary
We're hiring a detail-oriented Social Media Coordinator to execute our content strategy across LinkedIn, Instagram, Pinterest, TikTok, Facebook, and YouTube. You'll transform our blog articles into engaging social content, create graphics in Canva, schedule posts, and analyze performance to optimize our strategy.

This is NOT a creative strategist role - we provide social briefs. This IS an execution role for someone who is highly organized, detail-obsessed, and can adapt content to what actually performs on each platform.

What You'll Do:
? Create graphics in Canva using our templates (carousels, quote graphics, single images)
? Write engaging, platform-optimized captions for all posts
? Adapt blog content into social-native formats
? Schedule content across 6 platforms using Metricool
? Monitor performance and provide weekly insights on top content
? Conduct A/B testing to improve engagement
? Track competitor activity and industry trends
? Deliver monthly analytics reports with strategic recommendations
? Maintain brand consistency across all channels

What You Won't Do:
? Video creation/editing (we have a specialist)
? Respond to comments/DMs (handled by Managing Editor)
? Manage paid advertising

Requirements:
- Graphic design skills in Canva - this is essential
- Excellent written English for captions and posts
- Highly organized with exceptional attention to detail
- Experience managing multiple social media accounts
- Understanding of platform algorithms and best practices
- Data-driven approach to content optimization
- Zero tolerance for errors - you catch mistakes before they go live
- Reliable internet and ability to work independently

Preferred (but not required):
- Experience with media companies, career advice, HR/recruiting content
- Familiarity with Metricool or similar scheduling tools
- Understanding of B2B/educational content (vs. pure entertainment)


To Apply, Please Send:
1. Email Subject: "Social Media Coordinator - [Your Name]"
2. In Your Email
- brief introduction (2-3 sentences about you)
- why this role interests you
- your relevant experience (even if minimal - be honest)
- your availability (hours per week, timezone)
- any questions you have
3. Attach your resume and a portfolio showing graphics you've created in Canva (minimum 5 examples)
4. Answer these questions:
- How do you d ---------- what content to post on LinkedIn vs. Instagram vs. TikTok?
- What's one career-related topic that's trending on social media right now?

Send to: ----------