Digital Marketing Specialist

Digital Marketing Specialist — Vacation Rentals (Part-Time, Remote)

20–25 hrs/week | Long-term opportunity



ABOUT US

Villa Paraíso Vacation Rentals manages 18+ luxury waterfront properties across Miami and the Florida Keys. Our guests are discerning travelers, mostly Gen X, looking for warmth, privacy, and an elevated experience. Our brand voice is calm and confident. We don't shout. We don't discount. We let the properties speak for themselves.

We're a small, fast-moving, AI-forward team. We use Claude, ChatGPT, and automation tools daily. If you get excited about using AI to create better content faster—you'll love working with us.



THE ROLE

We're looking for a part-time marketing specialist to own our digital presence and help grow direct bookings. You'll execute content calendars, write SEO-optimized blogs, manage email campaigns, and help us show up where travelers are searching, including AI-powered search tools.

This is a long-term remote position with room to grow.

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WHAT YOU'LL DO

Content and Social Media
- Execute content calendars for Instagram, Facebook, and Google Business
- Write captions, create Stories, schedule posts, respond to comments
- Maintain a consistent, elevated brand voice

SEO and Blog Writing
- Write and optimize blog posts targeting vacation rental keywords
- Structure content for both Google AND AI discovery (ChatGPT, Perplexity, Google AI Overviews)


Email Marketing
- Build and send email campaigns (bi-weekly or as scheduled)
- Write copy that feels personal, not salesy
- Manage list hygiene and track open/click rates

AI-Assisted Content
- Use AI tools to enhance property photos and create lifestyle visuals
- Assist with prompt engineering for content workflows

Reporting
- Provide simple weekly updates: what's working, what's not, what to try next

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YOU'RE A GREAT FIT IF YOU...

- Have 2+ years in digital marketing (vacation rentals, hospitality, or real estate preferred)
- Write clean, warm copy, not "marketing speak"
- Understand SEO basics: keyword research, on-page optimization, internal linking
- Already use AI tools daily (ChatGPT, Claude, Midjourney, Canva AI, etc.)
- Are comfortable with Instagram, Meta Business Suite, and email platforms
- Can manage your own time and meet deadlines without being chased
- Bonus: Experience with n8n, Zapier, or automation workflows
- Bonus: Understand how LLMs surface information and how to optimize for AI search

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HOURS AND COMPENSATION

- Part-time: 20–25 hours/week
- Schedule: Flexible, but some overlap with 10 AM – 4 PM ET preferred
- Compensation: $500–700/month depending on experience
- Payment: Bi-weekly via PayPal or Wise
- Growth: This is a long-term role with opportunity to expand scope and compensation

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TO APPLY

Please answer these questions in your application:

1. Have you worked in vacation rental or hospitality marketing? Briefly describe your role.

2. Which AI tools do you use regularly, and how?

3. What does "quiet luxury" mean to you? Write one sentence describing a waterfront pool home without using "stunning," "amazing," or "book now."

4. Describe your SEO experience. What tools do you use for keyword research?

5. Are you familiar with how AI search tools (ChatGPT, Perplexity) pull information? How would you help a vacation rental brand get mentioned in AI-generated answers?

6. Confirm your availability (20–25 hrs/week) and your time zone.

7. Share a portfolio link, writing sample, or social account you've managed.

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WHY WORK WITH US

- Small team, real impact—your work directly drives bookings
- AI-forward culture—we use the latest tools and want you to experiment
- Respectful, async-friendly communication
- Long-term partnership, not a quick gig
- Beautiful properties you'll be proud to represent