Social Media Marketer & Video Ads Editor

Company: Offbeat Creative (Miami-based creative & marketing agency)
Role: Part-time 20 hrs/week
Rate: $4–$5/hr to start (assistant role). Pay increases as you take full ownership of client accounts.

What You’ll Do (start as assistant, grow to lead):

Edit short-form videos (Reels/TikToks/Shorts): cutting, pacing, captions, hooks, sound sync, trend remixes.

Plan & publish content across Instagram, TikTok, YouTube, Facebook (later: X, LinkedIn).

Run and optimize paid ads (Meta/TikTok/): audiences, creatives, budgets, A/B tests.

Build weekly content calendars, hashtag sets, and trend/ad creative boards.

Community management: comments/DM triage, UGC saves/permissions.

Basic analytics: pull KPIs, spot wins, recommend next tests.

When promoted to lead: own 1–3 client accounts end-to-end (strategy ? execution ? reporting).

Must-Have Skills:

Strong video editing for short-form (CapCut, Premiere, or Final Cut).

Trend literacy: hooks, ---------- formats, native text styles, sound selection.

Ads basics: launch/adjust campaigns on Meta and TikTok (YouTube a plus).

Solid copy for captions, CTAs, titles, and thumbnails.

Organization: can hit deadlines, follow SOPs, and name/version assets cleanly.

Nice-to-Have:

Thumbnail design (Canva/Photoshop), UTM tagging, GA4 basics.

Spark/whitelist workflow, creator management, brief writing.

Tools You’ll Use:
CapCut / Premiere, Instagram/TikTok native, Meta Ads, TikTok Ads, YouTube Studio, Canva, Google Drive, ClickUp (or Asana), Slack/WhatsApp.

KPIs (how we evaluate):

Video output & quality (watch time, saves/shares).

Ad performance (CTR, CPV/CPC, CAC/ROAS on simple goals).

Consistency (on-time posts), clean files, proactive ideas.

Schedule:

20 hrs/week,

Growth Path & Pay Increases:

Start as Assistant ($4–$5/hr).

After some time, if you can own a client (calendar, edits, ads, weekly report), we increase pay and assign more accounts.

How to Apply (follow exactly):

Email subject: “SMM & Video Ads — YourName — OffbeatJ”
Send to: ---------- include:

Portfolio if applicable and CV

We move fast. If you’re creative, organized, and love making videos people actually watch, we want you.