Full-Stack Website Specialist + SEO & Email Marketing

Company: Offbeat Creative (Miami-based creative & marketing agency)
Role: part-time (20 to 30 hrs/week) | Long-term

What You’ll Do (For Agency website and Clients)

Website builds & edits: WordPress (Elementor/Block/Divi), Shopify (Online Store 2.0, Theme Customizer, sections), and Wix (Editor/X/Studio).

Theme customization: HTML/CSS/JS/Liquid tweaks, app/plugin setup, checkout/UX adjustments, reusable components.

Speed & technical QA: Core Web Vitals, image optimization, lazy load, caching/Minify, CDN, redirects, 404s, SSL, backups.

SEO (on-page & technical): keyword mapping, schema markup, meta/H1s, internal linking, XML sitemaps, robots.txt, canonicalization, basic link cleanups.


Email marketing: build flows/campaigns in Klaviyo or Mailchimp (welcome, post-purchase, winback, abandon cart), list hygiene, deliverability basics (SPF/DKIM).

Analytics & tracking: GA4, Google Tag Manager, pixels (Meta/TikTok), basic event testing.

CRO & landing pages: create high-converting LPs, forms, A/B test headlines/CTAs, set up simple funnels.

Light design & content ops: export assets from Figma/Canva, crop/optimize images, publish blog posts with clean formatting.

Maintenance: uptime checks, plugin/app updates, staging ? production releases with version notes.

Must-Have Skills

Solid experience shipping sites on WordPress, Shopify, and Wix.

Front-end: HTML/CSS/JS (and Shopify Liquid).

SEO foundations + technical troubleshooting.


Email automation in Klaviyo/Mailchimp.

GA4 + GTM event setup/testing.

Comfortable in Figma/Canva, Google Workspace, and ClickUp/Asana/Trello.

Nice-to-Have

Basic PHP (WP hooks), JSON/Liquid loops, ---------- types, PageSpeed Insights/GTmetrix audits, DNS basics (TXT, CNAME for SPF/DKIM).

Experience with Shopify apps (reviews, upsell, subscriptions) and WP plugins (Yoast/RankMath, WP Rocket, ACF).

Work Setup

Hours: 20-30/week

Compensation: $4 to $5 an hour

KPIs (how we measure success)

How to Apply (follow exactly)


Email subject: “Website Specialist – YourName – Offbeat”
Send to: ---------- with:

Portfolio and CV

We are looking to hire immediately

We hire for ownership, speed, and clean execution. If that’s you, we’d love to meet you.