Email Outreach & Client Reactivation Specialist

Pay & Hours
Starting at $7/hour
Part-time to start - 8 Hours a week
Opportunity to increase hours and rate based on performance

Role Overview
We are looking for someone to own our email outreach and client reactivation efforts.
This role is focused on:
Sending thoughtful, well-structured outbound emails
Re-engaging past leads and existing clients
Keeping our agency top-of-mind without spamming or blasting volume
This is not a spam or volume-based role. Quality, relevance, and inbox health matter.

Core Responsibilities
Outbound Email Campaigns
Build and clean lead lists based on clear ICPs
Set up and manage cold email sequences
Personalize outreach at a basic but relevant level
Monitor replies and categorize responses
Maintain inbox health, warm-up, and sending discipline
Coordinate with our team on targeting and messaging
Client Reactivation & Retention
Send periodic emails to past leads and current clients
Create simple email sequences for:
Service updates
Reminders that we exist
Seasonal or holiday touchpoints
Help introduce new services in a natural, non-salesy way
Maintain clean client email lists and proper segmentation

Required Skills & Experience
Experience with email outreach and sequencing
Understanding of email warm-up, setup, and deliverability
Familiarity with AI-based email response tools or workflows used to speed up replies while maintaining quality and relevance
Experience using tools such as:
GoHighLevel (GHL)
Instantly or similar email platforms
Solid understanding of:
Open rates
Click-through rates (CTR)
Conversions
Unsubscribes and spam signals
Copy awareness:
What improves open rates
What hurts deliverability
How to reduce spam complaints
Strong written English (clear, professional, simple)

Nice to Have
Experience with SMS campaigns or SMS automation
Experience with local businesses and lead generation
Experience working with agencies
Familiarity with both cold outreach and client lifecycle messaging

What We Care About
Attention to detail
Respect for inbox and phone number health
Following systems and improving them
Consistency