Social Media Launch Specialist for Instagram and TikTok

About the business
I run a personal brand in photography and small business coaching. I have a clear offer, a growing audience, and a launch plan for a low-ticket mini course. I need someone experienced with social media launches, not a basic scheduler or posting VA.

Role summary
You will own social media strategy and execution on Instagram and TikTok focused on course launches. You will plan and create content that warms the audience, builds demand, and drives sign-ups. You will work independently and think in launches, not isolated posts.

Key responsibilities
• Plan and execute content for pre-launch, launch, and post-launch phases
• Create short-form video ideas with strong hooks and captions
• Write and schedule posts and stories on Instagram and TikTok
• Tailor content to each platform’s format and trends
• Track performance and adjust content strategy during launches
• Repurpose content across platforms
• Engage with audience responses linked to launches

Skills and experience required
• Proven experience launching digital products on social media
• Strong understanding of Instagram and TikTok trends and algorithms
• Ability to write strong hooks, clear CTAs, and launch sequences
• Experience planning content calendars tied to offers
• Ability to work independently with minimal supervision