Appointment Setter - Lead Conversion Coordinator (CEO's Right Hand) - Agency Sales

Lead Conversion Coordinator (CEO's Right Hand) - Agency Sales

We need someone to book intro calls for our CEO by following up with warm leads across phone, email, and Instagram.



Company Name: Wink & Win



Company Mission: To install growth operating systems that turn car detailing businesses from "hoping someone books" into trusted local brands that produce demand consistently.



Role Mission: To convert warm leads into booked intro calls and paid clients by relentlessly following up across all channels until prospects either book, pay, or clearly say no - freeing the CEO to focus on closing deals and delivering results.

Company Values:



ACCOUNTABILITY - Do what you say you're going to do. Responsibilities are taken.

RELENTLESS FOLLOW-UP - We don't quit on prospects. We follow up 7 times across 7 days. And then we don’t even stop there.

ALWAYS IMPROVING - Optimize scripts, test approaches, find what works.

INTEGRITY - We help detailers who are serious. We don't waste anyone's time.



Role Values:

Nothing Dies in the Pipeline - Every warm lead gets 7 touchpoints before we mark them for long-term nurture.

Proactive Ownership - You see a problem, you solve it. You don't wait to be told.

Speed Wins - Leads are contacted within 24 hours. Calls are booked within 48 hours.

Numbers Don't Lie - You track everything. You report daily. You know your conversion rates.







OUTCOMES



- Warm leads don't die

- Follow-up is relentless

- Payments get collected, objections handled

- Pipeline is clean

- CEO has visibility

- Conversion improves over time









COMPETENCIES



Responsibilities:

PRIMARY (80% of time - Revenue Generation):

1. Call warm leads daily (40-60 calls/day) + DMs

- Pull from CRM (200+ phone numbers from AI conversations gathered)

- Call prospects who gave contact info but never booked

- Call prospects who responded to IG DMs

- Goal: Book 10-15 intro calls/week on CEO's calendar



2. Follow up relentlessly (7-day sequence)

- Day 1: Call within 24h of lead coming in (double dial) + email followup

- Day 2: Email follow-up

- Day 3: Call again (double dial)

- Day 4: IG DM (if original contact was IG)

- Day 5: Email follow-up #3

- Day 6: Call again (doubel dial

- Day 7: Final email ? mark longterm nurture and set 30-day reminder



3. Monitor all inbound channels

- Wink & Win IG DMs (AI handoffs + direct messages)

- Team email inbox

- GoHighLevel CRM (new leads, AI handoffs)

- Jump into conversations when AI hands off to human



4. Book intro calls

- Coordinate time with prospect

- Add to CEO's calendar 

- Track no-shows and reschedule (talk with CEO if calls happened)



5. Chase Blueprint payments (after CEO sends recap)

- CEO runs intro call ? sends recap with Stripe link

- You follow up Days 2-7 if they don't pay

- Email, call, DM until they pay or say no

- Report daily: who paid, who needs nudge, who's not responding etc.



SECONDARY (20% of time - Operations):



6. Keep CRM spotless

- Log every call, email, DM

- Update pipeline stages

- Tag leads (hot/warm/cold/longeterm-nurture etc.)

- Set follow-up reminders



7. Monitor team inbox

- Check team inbox daily

- Flag urgent items to CEO

- Respond to simple questions (using approved templates)

- CC CEO on all emails



8. Report daily metrics

- Calls made

- Intro calls booked

- Payments chased

- Pipeline updates

- What's working, what's not







Competencies:



Sales Skills:

- Comfortable on the ph ---------- calls/day doesn't scare you

- Persistent but not pushy - You follow up 7x without being annoying

- Conversational, not scripted - You sound human, not robotic

- Objection handling - You can navigate "I'm busy," "Let me think," "How much is this?"



Communication Skills:

- Excellent written English - Grammar, spelling, tone (you represent Wink & Win)

- Clear speaking voice - Confident on calls, easy to understand

- Empathy - You understand detailers' struggles and speak to their pain



Tech Proficiency:

- GoHighLevel (CRM, pipelines, automations)

- Instagram DMs (comfortable managing conversations)

- Calendar

- Gmail (professional email communication)

- Phone/VoIP systems (making 40-60 calls/day)

- Google Sheets (tracking metrics)



Work Ethic:

- Self-starter - You don't need hand-holding

- Reliable - You show up, do the work, hit your numbers

- Organized - You track 200+ leads without dropping balls

- Resilient - You hear "no" 40 times and keep calling, you send 100 dms with not reply and you keep sending

- Data-driven - You know your numbers and optimize based on results



Mindset:

- Proactive - You see gaps and fill them without being told

- Accountable - You own your outcomes (calls booked, payments collected)

- Growth-oriented - You want commission, you want to scale with the agency

- Mission-driven - You believe in helping detailers build real businesses







ROLE DETAILS



Role Type:

- Contractor (start) with potential for full-time employment

- December: 10h/week (paid test period)

- January: 20-30h/week

- February+: 30-40h/week (as agency scales)



Work Hours:

- Must overlap with US business hours (9am-5pm EST/CST/PST)

-Flexible schedule, but must be responsive during US daytime



Remuneration:

Base Rate:

December (test): $3/h × 10h-20h = $30-60

January: $4/h × 25h/week = $400/month

February: $4,5h × 35h/week = $630/month

March+: $5+/h × 40h/week = $800/month


Commission (performance-based):

$20 per Blueprint sold (when you booked the intro call)

$60 per Growth OS client (90-day program, when you booked the intro call)



Realistic Month 1 Earnings (January):

Base: $400

Commission: $ ---------- (6-12 Blueprints)

Total: $ ---------- Payment:

PayPal (required)

Paid weekly/biweekly/monthly - depending on the agreement (preferred 1st-5th of following month)







WHO THIS IS FOR:



? You'll crush this if you:

Love the phone (40-60 calls/day excites you, not scares you)

Are persistent AF (7 follow-ups per lead doesn't feel excessive)

Are organized (track 200+ leads without chaos)

Are money-motivated (you want commission, not just hourly)

Are mission-driven (you want to help detailers build real businesses)

Are proactive (you see problems and solve them)



? This is NOT for you if you:

Hate calling people

Need constant hand-holding

Just want to check boxes and log hours

Get discouraged by "no"

Can't work during US business hours



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