Creative Strategist DTC sleep & wellness

We are a fast-growing DTC sleep & wellness brand in Europe, looking for a Creative Strategist to take full ownership of our creative performance engine.

This is not a basic content or design role.
You will be responsible for what creatives we test, why we test them, and how we scale winners.

What you’ll do
• Develop high-performing ad concepts (UGC-first: hooks, angles, scripts)
• Analyze creative performance (CTR, CPA, ROAS) and extract insights
• Create clear briefs for UGC creators, video editors, and copywriters
• Build and manage creative testing frameworks & SOPs
• Improve creative win rate and consistency over time
• Ensure brand consistency across ads and content
• Work closely with founders and performance team

What we’re looking for

Must-have
• Experience with DTC / e-commerce performance ads
• Strong understanding of Meta-style creatives
• Ability to turn data into creative decisions
• Experience briefing and managing creatives (UGC, editors)
• Structured, proactive, and ownership-driven

Nice to have
• Experience in sleep, health, or wellness niche
• EU/DACH market experience
• Basic video editing skills for rapid testing

What we offer
• Fully remote role (long-term)
• Flexible working hours
• High ownership & creative freedom
• Direct impact on brand growth
• Opportunity to grow into Lead / Head of Creative

To apply

Please include:
1. Examples of ads or campaigns you worked on
2. Briefly explain how you approach creative testing
3. Your experience with performance-driven creatives