Digital Marketing Specialist

We are seeking a creative, results-oriented Digital Marketing Professional to support our brand’s growth across multiple channels. This role is ideal for someone who is highly organized, proactive, and comfortable managing a variety of digital initiatives from strategy to execution.

Key Responsibilities

Branding & Creative
Develop and refine brand identity, including logo variations, color palettes, messaging, and visual standards.
Create cohesive brand assets for web, social, and print.
Ensure brand consistency across all marketing materials and platforms.
Website Development & Management
Build, update, and manage our website (WordPress/Wix/Squarespace/Shopify—depending on platform).
Optimize site for SEO, mobile responsiveness, and user experience.
Track website performance via Google Analytics or similar tools.
Implement landing pages, lead capture forms, and conversion funnels.

Social Media Management
Develop a monthly content calendar for all social platforms.
Create engaging posts (graphics, captions, short-form videos).
Schedule content, respond to comments/messages, and grow community engagement.
Track performance and adjust strategies based on analytics.


Email Marketing
Build and manage email campaigns and newsletters.
Write compelling copy and design visually appealing templates.
Segment lists and optimize campaigns for open and click-through rates.
Automate email sequences for nurturing and onboarding.

Content Creation
Write blogs, social copy, ad copy, and marketing materials.
Develop visual content including graphics, short videos, and presentations.
Repurpose content across channels for maximum reach.

Pitch Decks & Presentations
Design professional, visually compelling pitch decks.
Assist with storytelling, layout, and content flow.
Update decks as needed for investor, partner, or client presentations.

Additional Responsibilities
Paid Advertising
Set up and manage digital ad campaigns (Google Ads, Meta Ads, etc.).
Monitor performance, optimize targeting, and report on ROI.
Search Engine Optimization (SEO)
Conduct keyword research and optimize web pages and content.
Implement on-page and basic off-page SEO strategies.
Monitor rankings and adjust strategy accordingly.

Market & Competitor Research
Analyze industry trends, target audience behavior, and competitive positioning.
Provide insights to improve messaging and campaign strategies.
Analytics & Reporting
Track KPIs across all digital channels and prepare monthly performance reports.
Make data-driven recommendations for improvement.

General Marketing Support
Assist with online reputation management (reviews, listings, PR opportunities).
Coordinate with freelancers, designers, or agencies when needed.
Support planning and execution of campaigns, events, or product launches.