Creative Strategist for Ecommerce Brand

About the Role

We’re hiring an experienced Creative Director to own and elevate the full creative process behind our Meta ad campaigns. You’ll set the creative vision, lead execution, and manage the creative direction of eCommerce brands—ensuring our ads are strategically sound, on-brand, and built to convert.

This role is ideal for someone who combines strong taste with direct-response instincts—someone who understands consumer psychology, can interpret ad performance data, and can lead a creative team to consistently produce winning concepts and iterations.

What You’ll Do

1. Own the creative strategy for Meta campaigns across multiple eCommerce brands in the health niche, with a focus on performance and scalability.
2. Lead concepting and direction for high-converting ad angles, hooks, offers, and creative iterations.
3. Oversee end-to-end creative production (briefing, scripting, editing, design, approvals), ensuring quality and alignment with brand guidelines.
4. Manage and mentor a pod of creatives (video editors, designers, copywriters), setting clear expectations, reviewing outputs, and giving actionable feedback.
5. Collaborate closely with marketing and strategy teams to align creative with KPIs, audience insights, positioning, and media strategy.
6. Use performance data to guide creative decisions, identifying what is working, what is not, and what to test next.
7. Stay current on Meta trends and best practices, including format changes, competitive patterns, and creative testing frameworks.
8. Cast and manage creator collaborations when needed—handling selection, communication, and creative direction to ensure usable performance-focused assets.

Requirements:

-3+ years of experience as a Creative Director (or equivalent senior creative leadership role), with a strong emphasis on Meta/Facebook ads and eCommerce.
-Proven track record of producing and scaling successful performance creative for eCommerce brands.
-Strong understanding of direct response marketing, consumer psychology, and creative testing.
-Experience working with ad accounts and performance data—you know what metrics matter and how to use them to improve creative.
-Experience leading creatives and managing timelines without sacrificing creative quality or speed.
-Proficiency with tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.) and common project management tools.
-Must be able to work comfortably in the CST time zone (night shift in the Philippines).

Ideal Candidate Profile:

-Experience working with 8-figure+ per year brands, ideally in the health niche.
-Strong understanding of consumer psychology and direct response marketing.
-Knows how to navigate an ad account and understands what data is important for creative decisions.
-Has experience leading a pod of video editors, graphic designers, and copywriters.
-Experience casting and managing communications with creators to consistently produce usable, high-performing assets.

Compensation:

-Monthly retainer, plus a percentage of ad spend from the ads you create.
We are currently spending high six figures per month on Meta, so the earning potential can be significant for someone who consistently delivers winning creative.

How to Apply:
-A short summary of your relevant experience
-Portfolio/examples of Meta ads you’ve led (include context on what you owned and any performance outcomes if available)
- Loom video