SEO & Content Marketing Specialist

We’re hiring a hands-on SEO & Content Marketing Specialist (Freelance) to manage daily SEO improvements, optimize content already created, produce new SEO-driven materials, adjust landing pages for conversions, and distribute content across all social channels.

This is a deliverables-based part-time role for someone highly organized, analytical, and experienced with SemRush, Yoast SEO, and multi-channel content marketing.

Key Responsibilities

Daily Deliverables (Essential)

Review and optimize at least 1–2 existing blog posts or landing pages per day (on-page SEO, readability, Yoast improvements, internal links).
Monitor the SemRush site health and fix critical errors or warnings daily.
Update and optimize meta titles, meta descriptions, H1/H2 structure, and keyword placement.
Review Search Console for indexing issues, impressions, and keyword movement.
Prepare and publish social media posts derived from existing or new content (LinkedIn, Facebook, Instagram).
Identify immediate SEO opportunities (quick wins, pages to update, keywords gaining traction).

Weekly Deliverables

Produce 1 new optimized content piece (blog post, article, or landing page).
Improve CRO for one landing page (copy adjustments, CTA improvements, structure review).
Provide keyword research updates and suggest 3–5 new content topics.
Review SemRush competitive insights weekly and propose ranking opportunities.

Monthly Deliverables

Deliver a Monthly SEO Performance Report including:

Organic traffic performance
Keyword ranking changes
Top-performing content
Pages that need optimization
Backlink insights
Competitor shifts
Conversion rate improvements for landing pages
Recommendations for the next month

Deliver a Monthly Content Calendar with topics, keywords, formats, and posting dates.

Required Skills & Experience
2+ years in SEO and content optimization.
Expertise in SemRush (audits, keyword tracking, competitive research, reporting).
Solid experience using YoastSEO.
Proven ability to optimize blog posts, landing pages, and long-form content.
Strong writing/editing skills for SEO-driven content.
Ability to repurpose content for social media channels.
Experience in CRO (Conversion Rate Optimization).
Organized and comfortable working with daily deliverables and deadlines.

Nice to Have

Experience with WordPress or HubSpot CMS.
Familiarity with Google Analytics and Search Console.
Experience in B2B, SaaS, or ERP-related content is a plus.

What We Offer

Flexible part-time work with predictable deliverables.
Freedom to propose strategies and implement improvements.
Long-term partnership opportunity if performance is strong.
Work directly on meaningful SEO growth initiatives for a Canadian consulting brand.