Content + Ads Manager for Krav Maga Business (Strategy + Editing + Meta Ads)

I run a Krav Maga/self-defence studio. I need someone who can take full ownership of content, editing, strategy, and Meta ads — someone who tells me what to film, edits everything, posts it, and runs ads that actually generate leads.

This starts as a paid 1-week test ($40–$60 USD).
If the test goes well, it becomes a long-term 10–12 hour/week role ($200–$400 USD/month) depending on experience.

Important: This role is NOT “just an editor.”
You need to understand marketing, hooks, pain points, ads, and conversions.

Do NOT apply if you’ve never run Meta ads for real businesses.

Your Responsibilities
Weekly Content Direction

Give me 3–5 filming prompts per week
(Example: “Knife threat defence — open with why the usual advice gets people hurt. End with CTA: ‘Link in bio to start training’.”)

Explain exactly what must be said/done in the first 3 seconds.

Content Editing + Posting

Edit all clips I send (Reels/TikTok style with captions, text overlays, jump cuts).

Upload 3–5 posts per week across Instagram + Facebook (via Meta Business Suite).

Add appropriate captions, hashtags, and CTAs.

Build weekly content plan (mix of myth-busters, demos, testimonials, pain points).

Meta Ads

Build and manage monthly ads (~£200 budget).

Create audiences (local, lookalikes, retargeting).

Set up A/B tests for creatives.

Optimise ads weekly.

Provide a weekly performance report (cost per trial, CTR, CPM, conversion rate).

Maintain tracking (UTMs, events).

Dream 100 Support

Provide 7 accounts/posts per week for me to engage with
(You DO the research — I do the commenting).

Requirements

Proven experience with short-form editing and Meta ads (must show examples).

Strong understanding of marketing psychology (hooks, open loops, CTAs).

Ability to work independently and suggest improvements.

Fluent English.

CapCut/Canva or similar editing tools.

Nice to Have

Experience in martial arts, fitness, skill-based coaching, or similar industries.

Experience with GA4, UTM tracking, landing pages, or funnels.

What You Must Include When Applying

Examples of Reels/TikToks you edited

Examples of Meta ads you have run (screenshots or dashboards)

Briefly tell me your process for creating a hook that gets attention.

???? Paid Test Week (Must Complete Before Hiring)

The test week is paid at $40–$60 for this exact set of tasks:

1. Give me 3 filming prompts

You must specify:

Hook

What to demonstrate

What MUST be said at the start and end

CTA

2. Edit 2–3 videos I send you

Reels style. Captions, pacing, text overlays.

3. Create 1 sample ad

Static or video — doesn’t matter.
I want to see:

Headline

Primary text

Audience suggestion

4. Provide a mini 7-day content plan

Short and simple.

If the week is smooth, you get the long-term role.

???? Weekly Expectations (Clear + Simple)
Deliverables each week:

3–5 prompts telling me exactly what to film

3–5 edited videos delivered

3–5 posts uploaded/scheduled

1 weekly content plan

1 weekly ads report

1 set of Dream 100 accounts

Ad optimisation + A/B test running