Marketing Strategist / Marketing Manager (Philippines | Remote | Full-Time)

About the Role: We’re hiring an experienced Marketing Strategist/Manager to drive growth, strengthen branding, and build a high-performing marketing function for a family-focused business serving parents with young children. Our offerings include kids’ services, classes, programs, events, and family experiences—and we want our marketing to reflect trust, warmth, and real results.

This role starts as a hands-on leadership position and will evolve into managing a broader marketing department. You’ll help hire, train, and manage tea ---------- mbers as we grow.

Audience & Offerings: Our customers are parents and caregivers of young children looking for quality, reliable, fun, and developmentally supportive options for their kids—such as enrichment programs, classes, camps, special events, and related services.

Key Responsibilities:

Marketing Strategy & Execution
• Build and own the overall marketing strategy tied to clear targets (leads, bookings, enrollments, retention).
• Translate strategy into quarterly/monthly plans and weekly execution sprints.
• Develop messaging and positioning that resonates with parents and builds trust.

Paid Media & Growth Campaigns
• Plan, launch, and optimize campaigns on Meta (Facebook/Instagram) and Google (Search/Display as needed).
• Manage budgets, audience targeting, creative direction, and performance improvements.
• Implement conversion rate optimization ideas across the funnel.

Content, Social & Brand Presence
• Create (or direct creation of) content calendars across social, email, and web content.
• Ensure consistent brand voice, visuals, and calls-to-action across platforms.
• Coordinate production of ad creatives, landing page assets, and promotional content.

Website, Landing Pages & Funnels
• Improve landing pages for conversion (copy, layout, offers, trust elements, CTAs).
• Build/refine funnels: lead capture ? nurture ? booking/enrollment.
• Support basic SEO/local visibility efforts and promotions for programs/events.


Email & CRM Marketing
• Create email campaigns and automated sequences (welcome, nurture, reactivation, promos).
• Segment audiences to improve conversion and retention (new leads, active families, past families).

Partnerships & Community Growth
• Develop partnership campaigns (schools, pediatric providers, parent communities, local orgs).
• Strengthen reputation marketing (reviews, testimonials, referral initiatives).

Analytics & Reporting
• Set up weekly/monthly reporting and dashboards.
• Use performance insights to prioritize next actions and improve ROI.

Team Leadership & Hiring:

As the marketing function grows, you will:
• Help define roles, scorecards, and hiring criteria for new marketing tea ---------- mbers (e.g., social media specialist, designer, video editor, ads specialist, copywriter).
• Assist with recruiting, screening, interviews, and selection, including skills tests and portfolio review.
• Onboard, train, and manage the marketing team, ensuring clear KPIs, deadlines, and quality standards.
• Build repeatable processes (campaign briefs, content workflows, approvals, reporting cadence).
• Act as the key owner for marketing performance and team accountability.

Required Experience & Skills:
• 3+ years in marketing strategy/management with proven results (growth + execution).
• Experience marketing to parents/families (kids programs, childcare, education, pediatric services, family activities, enrichment, etc.).
• Strong knowledge of Meta Ads Manager and working familiarity with Google Ads.
• Strong copywriting and messaging instincts (trust-building, parent-focused, conversion-oriented).
• Comfortable leading projects, managing priorities, and maintaining high follow-through.
• Experience managing contractors or tea ---------- mbers (or clear readiness to step into leadership).

Nice to Have:
• Local-service marketing experience (especially multi-location).
• Familiarity with CRM/email tools (Mailchimp, ActiveCampaign, GoHighLevel, etc.).
• Ability to review creative (ads, graphics, short-form video) and provide strong direction.
• Basic SEO and website optimization experience.

What Success Looks Like (First 60–90 Days):
• Clear marketing plan + reporting cadence implemented.
• Stronger consistency across social/email/paid campaigns.
• Improved lead flow and/or bookings/enrollments with measurable performance gains.
• A hiring roadmap for the next roles and a simple operating system for managing a marketing team.

Work Setup & Compensation
• Remote (Philippines-based)
• Full-time with CST schedule
• Competitive pay based on experience

How to Apply:

Please submit:
1. Resume/CV
2. Short cover letter describing your experience marketing to parents/families
3. Portfolio/case studies (ads, landing pages, social, email flows, results screenshots—anything you can share)
4. A brief note: If you were starting from scratch, what would your first 3 marketing priorities be for a kids/family-focused business, and why?