Home marketing & Social Media VA - Manufactured Home Sales

Position: Home Marketing Video Editor & Social Media Specialist (VA)
Work: Remote
Hours: 20–40 hrs/week
Compensation: $6–$12/hr depending on skill
Start: Immediately
Reports to: CEO (Tim) & ParkNation Home Sales Lead
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About the Role
ParkNation is expanding its Manufactured Home Sales division and building a high-performance digital marketing engine to sell homes quickly and consistently across multiple communities in Texas and California.

We are hiring a Video Editing + Social Media Marketing Virtual Assistant who can:
• Video Editing Home TOur Videos (CapCut, Canva, Premiere) – creating 7–45 second videos, branded templates, captions, transitions, and optimized formats for multiple platforms
• Manage Organic and paid Social Media Marketing Campaigns – uploading content, writing strong headlines/descriptions, applying hashtags, and managing multiple platforms daily
• Monitor competition and optimize strategy
• Real Estate & Marketplace Experience – posting listings, managing inquiries, coordinating leads, and supporting sales workflows
• Ads & Lead Management – basic Meta Ads experience, updating Airtable/Google Sheets, tagging leads, and supporting qualification steps
• Improve ad performance over time
• Maintain daily consistency across channels
• Must be Organized & Detail-Oriented – able to follow structured workflows, meet deadlines, and maintain high accuracy in repetitive tasks

If you love video editing, marketing, and generating real measurable results, this role is for you.
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Responsibilities
1. Video Editing (Primary Role – 50–60%)
• Turn raw footage into:
o 30–45 sec showcase videos
o 7–15 sec Reels/TikToks/Shorts
o Before/after videos
o Community highlight videos
• Add:
o Captions
o Transitions
o Subtle effects
o Hooks + titles
• Resize properly for each platform
• Maintain branded templates for consistency
• Organize a content library for efficient reuse
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2. Social Media Posting & Optimization (20–25%)
• Post to:
o Facebook Marketplace
o Facebook Page & Groups
o Instagram Reels
o TikTok
o YouTube Shorts
• Write compelling descriptions + hooks
• Apply platform-appropriate hashtags
• Engage with comments when needed
• Maintain a strict posting schedule (daily)
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3. Competitive Research & Market Analysis (NEW – 5%)
(This is HIGHLY recommended and a huge competitive advantage)
• Monitor competing home listings in the same markets
• Analyze:
o Video styles competitors use
o Pricing and incentives
o Most-engaged content in local markets
o Ad copy trends
• Provide weekly “opportunity insights” on:
o What’s missing in the market
o What content is performing best
o What ParkNation should do more of
o What angles competitors are not using
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4. Digital Marketing & Paid Ads (10–15%)
• Set up and run Meta Ads (FB + IG) targeting homebuyers
• Manage TikTok Spark Ads
• Create multiple creative variations to A/B test
• Monitor:
o Cost per lead
o Cost per click
o Ad engagement
o Drop-off rate
• Modify campaigns weekly to improve performance
• Scale winning ads, pause poor performers
• Use retargeting for warm audiences
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5. GoHighLevel Funnel Management (NEW – 10%)
• Log into GoHighLevel daily and:
o Respond to DMs
o Move leads across pipelines
o Tag new leads by community
o Assign hot leads to sales manager
o Update statuses (New ? Hot ? Appointment ? Application)
o Manage the “Homes For Sale” pipeline
• Send automated replies using prebuilt templates
• Ensure no lead goes cold
• Report bottlenecks
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6. Lead Management Support (5%)
• Add FB Marketplace inquiries into CRM
• Tag leads by:
o Home type
o Location
o Budget
o Approval status
• Send prequalification forms
• Send follow-up sequences
• Maintain weekly lead volume reports
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Required Skills
• Strong video editing (CapCut or Canva REQUIRED)
• Social media posting experience (Marketplace, Reels, TikTok, Shorts)
• Ability to write strong headlines + captions
• Basic experience running Meta Ads
• Ability to analyze ad performance and improve results
• Familiarity with GoHighLevel CRM (or ability to learn quickly)
• Reliable communication & attention to detail
• Strong English writing
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Preferred Skills
(Not required but very helpful)
• Canva (thumbnails, templates)
• Graphic design
• Real estate/mobile home marketing
• Facebook Marketplace posting experience
• TikTok Ads experience
• Lead generation background
• Knowledge of manufactured housing
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Tools the VA Will Use
• CapCut (video editing)
• Canva (graphics)
• GoHighLevel (CRM, DM management, pipelines, automations)
• Meta Ads Manager (paid ads)
• TikTok Ads Manager
• YouTube Studio
• Facebook Business Suite
• Google Sheets / Airtable
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Success Metrics (KPIs)
We measure success by:
• Daily posting consistency
• Quality of video edits
• Lead volume per home
• Cost per lead (ads)
• Engagement (views, saves, shares)
• Conversion rates / showings / applications / sales
• Speed of DM replies
• CRM hygiene in GoHighLevel