Advertising Specialist (Amazon PPC)

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Job Summary:
We are seeking an experienced Advertising Specialist with a strong background in digital advertising to manage and optimize campaigns across Google Ads, Meta (Facebook/Instagram) Ads, and Amazon PPC. The ideal candidate has at least 5 years of hands-on experience running and scaling performance-driven campaigns, with a proven track record of improving ROI, driving customer acquisition, and maximizing sales performance. This role requires both strategic oversight and day-to-day execution, ensuring campaigns are structured, monitored, and optimized effectively to meet business goals.

Duties and Responsibilities:
1. Campaign Management
- Set up, monitor, and optimize campaigns across Google Ads (Search, Display, YouTube), Meta Ads, and Amazon PPC.
- Perform keyword research, audience targeting, and bid management.
- Manage budgets, pacing, and allocation across multiple platforms.
2. Performance Analysis
- Track KPIs (CTR, CPC, ROAS, ACOS, TACoS, Conversion Rate, NTB acquisition, etc.).
- Provide weekly/monthly performance reports with actionable insights.
- Conduct A/B testing for ad creatives, copy, and targeting.
3. Strategic Growth
- Develop strategies to scale profitable campaigns.
- Recommend and implement cross-channel opportunities.
- Collaborate with internal teams/agency partners on creative and landing page optimization.
4. Market & Competitor Research
- Stay updated with platform algorithm changes, policies, and best practices.
- Benchmark against competitors and identify growth opportunities.

Qualifications:
- 5+ years of experience managing Google Ads, Meta Ads, and Amazon PPC campaigns.
- Strong knowledge of eCommerce performance marketing and funnel strategies.
- Advanced skills in data analysis (Excel, Google Analytics, Amazon Ads Console, Meta Business Manager, etc.).
- Experience with retargeting, lookalike audiences, keyword strategies, and sponsored brand/video ads.
- Excellent communication and reporting skills.
- Ability to work independently, manage multiple campaigns, and deliver measurable results.
- Familiarity with supplements, wellness, or consumer goods industry (preferred, not mandatory).

BENEFITS:
15% Night Differential
3,000 Monthly Perfect Attendance Incentives
1,000 Monthly Internet Allowance during WFH
150 Meal allowance during onsite work
HMO from day 1 of employment
Paid Sick Leaves and Vacation Leaves
Quarter and annual performance bonus
Healthy and Encouraging Work Environment
Above market salary package