Google Ads Expert – Home Services (Water Filtration)

Life Filtration is rapidly expanding and seeking a Google Ads expert who specializes in home services (e.g., water filtration, HVAC, solar, plumbing, roofing, pest control, etc.).

We are looking for someone who knows how to:

Generate high-quality homeowner leads
Optimize for appointments, not just clicks
Build funnels that convert
Scale budgets intelligently
Lower cost-per-lead and cost-per-acquisition
Improve appointment rates and demo rates

You must understand the home-services buyer psychology and know how to drive high-intent inbound leads.

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Responsibilities
• Build and manage Google Ads campaigns for water filtration services
• Optimize bidding, keywords, ad groups, extensions, and landing page flow
• Create retargeting and high-converting local campaigns
• Track and reduce CPL (cost per lead)
• Integrate conversion tracking (calls, forms, bookings)
• A/B test ad copy, creatives, and landing pages
• Meet weekly lead and appointment goals
• Analyze results and provide detailed performance reports
• Work closely with our appointment-setting and sales teams

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Ideal Candidate
• 2+ years of Google Ads experience in home services
• Deep understanding of local service lead generation
• Experience with water filtration, plumbing, HVAC, solar, or similar is a MAJOR plus
• Strong understanding of landing pages, funnels, and conversion tracking
• Able to manage budgets efficiently and scale profitably
• Strong communication and analytical skills
• Knows how to produce consistent results with high ROI