Shopify Store Builder (SEO Experience)

***please send portfolio, if you do not send resume and portfolio you will not be considered!***

Job Title: Shopify Store Builder (with SEO Experience)
Location: Remote (prefer U.S. time zones preferred, but flexible)
Type: Contract or Part-Time to Start (potential to grow)

About the Role

We’re looking for a hands-on Shopify Store Builder who can take our existing product catalog (primarily ornaments and print-on-demand gifts) and turn it into a clean, conversion-friendly Shopify store. You’ll own the technical build and site structure, and bring a working knowledge of SEO best practices to ensure the store is set up to be found and to convert.

You’ll work closely with the founder, a store manager, and a designer—your job is to connect the dots in Shopify and lay a solid foundation for growth in 2026.

Key Responsibilities

Set up and configure a Shopify store from scratch, including:

Theme selection and customization (using a premium or free theme)

Navigation, collections, product templates, and basic page layouts

Build and optimize product pages for 20–50 initial SKUs (ornaments + related gifts), including:

Product descriptions, images, variants, and metafields as needed

On-page SEO (titles, meta descriptions, headings, URL structure, internal linking)

Implement basic site structure and SEO hygiene:

Logical collections, tagging, and filtering

SEO-friendly URLs, image alt text, and internal linking between products/collections

Configure essential apps and integrations, such as:


Email marketing (Klaviyo or similar)

Reviews, upsells/cross-sells, and basic analytics

Collaborate with the team to:

Translate existing Etsy listings into Shopify-friendly content

Suggest improvements for conversion (layout, trust markers, page flow)

Provide basic documentation or Loom walkthroughs so the team can manage and update the store after launch.

Must-Have Experience

Proven experience building Shopify stores end-to-end (please share examples/portfolio).

Strong practical understanding of eCommerce SEO basics, including:

On-page optimization for product and collection pages

Keyword-informed titles/meta, internal linking, and site structure

Comfortable working with:

Shopify themes (Online Store 2.0 preferred)

Apps for reviews, email, analytics, and simple upsells

Ability to work with existing brand assets (copy, imagery, product info) and turn them into clean, cohesive product pages.

Clear communication and ability to work with a small, fast-moving team.

Nice-to-Have Experience

Experience with print-on-demand or Etsy-to-Shopify migrations.

Familiarity with Klaviyo, basic email flows, and event tracking.

Experience with CRO basics (A/B testing simple changes, using heatmaps, etc.).

Basic understanding of page speed optimization and mobile-first design.