Digital Marketing Specialist (Meta Ads, Google Ads, GEO & SEO) – Full-Time Remote

We are an ECommerce online business sellling Major Appliances in the USA.
We are hiring a results-driven Digital Marketing Specialist.
Your top priority will be managing and scaling Meta Ads and Google Ads. You will also be responsible for strengthening our GEO-targeted pages, SEO strategy, and organic content growth. Shopify and email marketing experience is a plus, not a requirement.
This is a performance-oriented role. We want someone who can prove past marketing success through real data and outcomes.


? Top Priority Responsibilities
1. Meta Advertising
Build, manage, and optimize Facebook/Instagram campaigns

Create audience segments, test creatives, and scale winning ads

Maintain strong ROAS and reduce acquisition costs

Implement retargeting funnels and dynamic product ads

Provide weekly performance reports with insights and recommendations

2. Google Ads
Run and optimize Search, Shopping, Display, and Performance Max campaigns

Manage keywords, negative keywords, bid strategies, and budgets

Improve Quality Score and conversion rates

Set up tracking (UTMs, conversions, GA4 tagging)

Report on performance, trends, and optimization actions



3. GEO & SEO
Build and optimize GEO-targeted landing pages

Conduct keyword research and competitive SEO analysis

Improve on-page SEO for blogs, collections, and product pages

Monitor and report using Google Search Console and Analytics

Assist with internal linking, content clustering, and metadata optimization

4. Content & Growth Marketing
Write product tutorials, how-tos, and blog content

Post and engage on Reddit, Quora, forums, and social communities

Assist with basic design in Canva (if needed)

Research competitors and emerging trends



? Bonus Skills (Not Required, But Valuable)
Shopify (editing pages, landing pages, collection organization)

Klaviyo and email marketing

Basic graphic design (Canva, Figma)



???? Qualifications
Proven success running profitable Meta and Google Ad campaigns

Ability to show past results (ROAS, CPC, CPL, scaling examples)

Strong understanding of digital marketing strategy

Solid SEO knowledge

Excellent English writing skills

Strong analytical and reporting skills

Highly organized, proactive, and reliable

Comfortable learning new tools and following SOPs.

Please write "ppc ads manager and more" in the subject.