Senior Level Email & SMS Marketing Specialist

We’re looking for a talented and strategic Email & SMS Marketing Specialist to fully own our lifecycle marketing channels. This part-time, remote role is perfect for someone who excels in both creative design and data-driven strategy, and who can manage the entire customer journey from signup to post-purchase.

Responsibilities:

Develop and execute a comprehensive strategy for email and SMS that drives conversions, retention, and customer lifetime value

Design polished, on-brand email campaigns and flows using Klaviyo

Build, manage, and optimize all email flows, SMS flows, and automated customer journeys

Plan, schedule, and deploy all email and SMS campaigns, including segmentation, A/B testing, and deliverability best practices

Manage our email + SMS pop-up experience, ensuring it’s optimized for list growth and conversion

Create targeted segmentation for both channels to reach the right customer at the right time

Monitor performance, analyze results, and provide strategic recommendations to continuously improve channel performance

Maintain consistent brand voice, messaging, and aesthetics across all communications

Collaborate with the marketing team on launch timelines, promotions, seasonal messaging, and customer experience initiatives

What We’re Looking For:

Strong, hands-on Klaviyo experience (campaigns, flows, segmentation, SMS, analytics)

Proven ability to create visually appealing, brand-aligned email designs

Deep understanding of lifecycle marketing, deliverability, A/B testing, and conversion strategy

Strategic mindset with the ability to map and optimize customer journeys

Exceptional attention to detail, organization, and communication skills

Self-starter who thrives in a remote, independent work environment and can meet deadlines

This role is ideal for someone who wants to own email and SMS end-to-end, using thoughtful strategy, strong design, and smart segmentation to convert and delight customers.

We offer a collaborative work environment and performance bonuses.