Marketing VA: Partnerships, AI Visibility & Newsletter Ops

Role: Full-time Marketing VA
Reports to: Founder / Fractional CMO
Direct reports: 1 mid-level marketing specialist (you will help oversee their day-to-day execution)

We are looking for a Marketing VA who can help execute and maintain core growth systems across partnerships, AI visibility, newsletters, and LinkedIn outreach and engagement.

This role can flex based on experience, from a strong junior implementer who follows clear SOPs, up to an intermediate strategist-operator who can help refine processes and take more ownership over outcomes.

You will thrive here if you are:
• Comfortable in a fast-moving startup vibe
• Happy working with Loom videos, async communication, and clear SOPs and checklists
• Excited by AI, B2B, tech, data and modern marketing systems
• Ready for high autonomy and high accountability

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KEY RESPONSIBILITIES

Partnerships Strategy and Execution

• Draft and send outreach emails and messages using templates and brand voice, and track responses.
• Coordinate co-marketing activities (guest features, newsletter swaps, podcast guesting, webinars, etc.).
• Maintain a simple partnerships CRM in Google Sheets and/or Airtable (status, dates, links, owners, next steps).
• Track basic performance metrics from partnerships (leads, email subscribers, calls/bookings) and report back weekly.
• Use ChatGPT and Claude to help draft outreach, summaries, and follow-ups, then refine and humanize the copy.

AI Visibility Strategy - Implementation

• Implement our AI Visibility playbook (you will be given clear steps and SOPs).
• Make small, safe tweaks to the website using WordPress and Elementor (updating copy, adding sections, editing metadata, internal linking, etc.).
• Support basic SEO optimization, including:
• On-page optimization (titles, meta descriptions, headers, image alt text)
• Internal links and content structuring
• Update and organize related Google Docs (checklists, logs, and visibility action trackers).
• Use ChatGPT and Claude to speed up drafting while keeping everything on-brand and in natural US English.

Newsletter Hosting and Distribution

• Help manage a newsletter host strategy across email and LinkedIn.
• Turn outlines, transcripts, or voice notes into draft newsletter content in a clear US-style tone.
• Upload and schedule newsletters in:
• Our email platform (for example, Kit)
• LinkedIn newsletters
• Post newsletter content (or repurposed versions) on the WordPress blog, with:
• SEO-friendly titles and meta
• Proper formatting, images, internal links, and tags/categories
• Create simple supporting assets (optional but helpful).
• Pull and summarize performance metrics (opens, clicks, subscriber growth, top-performing posts) for regular reporting.

LinkedIn Outreach and Engagement

• Send connection requests to a clearly defined ICP using provided criteria and lists.
• Conduct light DM outreach using our templates (no aggressive selling), focused on relationship-building and value.
• Comment regularly on specific target accounts and influencer posts (you will be given a list and guidance).
• Schedule approved LinkedIn posts via the relevant tools or platforms.
• Pull and summarize analytics, including:
• Follower growth
• Profile views
• Content reach and engagement
• Use ChatGPT and Claude to help draft posts, comments, and DMs, then refine them to sound natural and human.

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TOOLS YOU WILL USE

You do not need to be an expert in all of these on day one, but you must be comfortable learning quickly.

Core productivity and systems:
• Google Sheets
• Google Docs
• Gmail
• Airtable

AI tools:
• ChatGPT
• Claude

Content and web:
• WordPress (ideally with Elementor)
• Basic SEO tools and workflows

Social and design:
• LinkedIn
• Canva (helpful but not required)
• Nanobanana Pro

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MUST-HAVE SKILLS AND EXPERIENCE

• Strong written English in a conversational, US-style tone.
• Excellent attention to detail, especially when posting content publicly under the brand.
• Comfortable using AI tools (ChatGPT and Claude) to draft, then improving the output so it sounds genuinely human.
• Able to follow SOPs and checklists and keep systems up to date.
• Organized and reliable with good follow-through. You keep tasks moving and do not drop balls.
• Confident with Google Sheets and Google Docs and basic tracking and reporting.

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NICE-TO-HAVE / BONUS EXPERIENCE

• WordPress and Elementor publishing and light editing.
• SEO familiarity (on-page SEO, internal linking, basic keyword usage).
• Experience in B2B, tech, data, or AI spaces.
• Prior experience with partnerships, outreach, or co-marketing.
• Comfortable overseeing one junior tea ---------- mber and making sure tasks are completed to standard.

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HOW WE WORK

• Fast-moving startup environment: priorities are clear, but things evolve as we test and learn.
• Lots of async communication (Loom videos, written instructions, comments in docs).
• Clear SOPs and checklists to guide you, with room for you to suggest improvements.
• High autonomy and high accountability: you will own outcomes for your area, with support when you need it.

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WHAT SUCCESS LOOKS LIKE AFTER 3 MONTHS

By the 90-day mark, a successful Marketing VA will have:
• A partnerships pipeline and tracker that is up to date and producing active conversations.
• A consistent newsletter and LinkedIn cadence running smoothly without hand-holding.
• Clear analytics summaries for partnerships, newsletters, and LinkedIn that help inform next steps.
• AI visibility actions from the playbook implemented reliably and documented in checklists or logs.
• Proven that they can work independently, communicate clearly, and represent the brand with high quality.