Instagram DM Setter – Online Coaching (Fitness & Lifestyle)

I’m looking for a part-time Instagram DM Setter to help me run the front end of my coaching business, Willers Coaching.

I work with high-performing men (founders, business owners, senior professionals) who want to take back control of their health, habits and relationship with alcohol. Your job is simple: talk to the right men in the DMs, qualify them properly, and book them into calls.

Role & Responsibilities

Handle all inbound DMs on my Instagram account ----------

Start and lead conversations with new followers, story viewers and post engagers

Qualify leads using simple scripts and questions (you’ll be trained on these)

Move qualified leads to booked calls in my calendar

Follow up with old leads daily (voice notes and messages)

Track conversations, leads and bookings in a simple CRM/Google Sheet

Give a clear daily update on leads, follow-ups and calls booked

Work closely with me to refine scripts, offers and angles over time

Requirements

Excellent written and spoken English – clear, natural and confident

Previous experience as an Instagram DM Setter in the fitness, health or lifestyle coaching space (non-negotiable)

Comfortable sending voice notes and short videos in English

Able to understand the world of high-performing men: founders, business owners, professionals

Strong attention to detail and able to follow structure and scripts

Reliable, disciplined and happy to work to daily KPIs (conversations started, leads qualified, calls booked)

Stable internet connection and a reliable smartphone/laptop

Nice to Have

Experience with Online Coaching, fitness or sobriety / lifestyle transformation offers

Experience using basic CRM tools, Google Sheets and Calendly

Background in sales or appointment setting

Hours & Pay

25 hours per week (ideally spread across 5 days, including evening / weekend coverage)

Fixed pay: $500 per month

Performance bonuses may be added based on calls booked and shows over time

If you apply, please send:

A short intro about your previous Instagram setting experience in coaching

A quick Loom video or voice note (1–2 mins) introducing yourself and your experience

Screenshots or proof of results (calls booked / revenue generated) from past roles, if you have them.