Marketing Specialist (GHL, FB Ads, Reporting & Optimization)

Marketing Specialist (GHL, FB Ads, Reporting & Optimization)
Company: AMD Digital Solutions
Position: Part time, long term
Location: Remote

About The Role

I run a marketing agency that works with chiropractic clinics. We manage Meta ads, build campaigns in GoHighLevel, create reports, and monitor performance daily.

I am looking for a Marketing Specialist who can help with ad reporting, creative setup, daily account checks, and basic optimization insights. You don’t need to be an advanced media buyer. You just need to be reliable, tech savvy, organized, and comfortable working with data.

Main Responsibilities

1. Reporting and Tracking
Pull daily, weekly, and monthly performance data from:
Meta Ads Manager
GoHighLevel custom reports
Enter data into agency reporting sheets
Track key metrics:
Cost per lead
Lead volume
Scheduled appointments
Show rates
Identify unusual trends or sudden changes and notify me quickly

2. Daily Ad Account Monitoring

Check client ad accounts every day
Make sure campaigns and ads are active and spending correctly
Watch for:
Disapproved ads
Dropping performance
Budget issues
Send a short daily summary if something needs attention

3. Ad Creation

Help create ad sets including:
Primary text
Headlines
Descriptions
Basic image designs using Canva
Organize variations for A/B testing
Make sure copy is clean and fits chiropractic and wellness audiences

4. Ad Analysis

Review ads at the campaign, ad set, and ad level
Identify best performers
Flag underperformers
Suggest simple actions like:
Pause an ad
Duplicate a winning ad
Test a new image based on trends

Tools You Will Use
Meta Ads Manager
GoHighLevel
Google Sheets
Canva
Trello and Loom

Requirements
Experience with Meta ads
Strong spreadsheet skills
Good written English
Reliable and detail oriented
Able to follow processes and check accounts daily

Nice To Have

GoHighLevel experience
Canva or basic design skills
Experience working with agencies or local businesses