Marketing Virtual Assistant (w/ Shopify or E-commerce Experience)

Job Title: Marketing Virtual Assistant

Overview:

We are looking for a Marketing Virtual Assistant to help grow and promote our Shopify-based business. Our brand currently focuses on T-shirt products, but we plan to expand into other items such as mugs, accessories, and lifestyle merchandise. The ideal candidate is a creative, results-driven, and self-motivated individual with experience in Shopify marketing, social media management, and email marketing tools like Klaviyo.

Note: Shopify or other related platform experience is required. Amazon experience is not mandatory, but having prior Amazon experience would be a great advantage, as we may explore Amazon as an additional sales channel in the near future.

Key Responsibilities:

Shopify & E-commerce Support
Manage and update the Shopify store, including product uploads, descriptions, tags, and collections.
Optimize product listings for SEO, customer engagement, and conversions.
Assist with Printify or other POD integrations as needed.
Monitor store analytics and generate basic reports on traffic, sales, and performance.

Digital Marketing & Branding

Develop and execute marketing campaigns to increase brand visibility and sales.
Create engaging content and visuals for Instagram, Facebook, TikTok, and LinkedIn.
Schedule consistent social media posts to build community and grow followers.
Research and implement hashtags, trends, and engagement strategies to boost reach.
Collaborate on ideas for ads and promotions (Facebook Ads, TikTok Ads, etc.).


Email Marketing & CRM (Klaviyo)

Create and send email newsletters, campaigns, and automations (welcome flows, abandoned cart, product promotions).
Segment email lists and monitor performance metrics (open rates, click-throughs, conversions).
Suggest ways to improve engagement and grow the subscriber list.

Content & Brand Awareness

Help shape the brand’s voice and personality across all digital platforms.
Plan and post educational, promotional, and lifestyle content that aligns with the Poog Gear brand.
Engage with followers and respond to comments/messages professionally and promptly.
Track competitors and emerging trends to stay ahead in the market.

Reporting & Analytics

Prepare weekly and monthly reports summarizing campaign performance, website traffic, and social media growth.
Make data-driven recommendations to improve marketing strategies.


Qualifications:
Proven experience as a Marketing VA, E-commerce Assistant, or Social Media Manager (Shopify experience required).
Knowledge of Shopify (product management, marketing tools, analytics).
Experience using Klaviyo, Canva, Meta Business Suite, TikTok Business Center, or similar tools.
Strong understanding of social media marketing (Facebook, Instagram, TikTok, LinkedIn).
Basic understanding of SEO, ads management, and email marketing.
Excellent English communication skills (written & verbal).
Creative mindset with attention to detail and branding consistency.
Self-motivated, reliable, and able to work with minimal supervision.
Amazon experience is not a qualification, but having it is a strong plus since we may expand to Amazon in the future.


Preferred Skills (Nice to Have):
Experience with Printify, Printful, or other print-on-demand platforms.
Familiarity with Google Analytics, Facebook Ads Manager, or Canva Pro.
Basic video editing (for Reels, TikToks, etc.).
Understanding of influencer or affiliate marketing.


Work Setup & Hourly Rate:
Remote / Virtual Position
Part-time (10-20 hrs weekly : depending on skill and availability)
$4/hr

Why Join Us:
Be part of a growing lifestyle and apparel brand with room to evolve.
Work in a creative and supportive environment.
Opportunity to grow your role as the brand expands into new products and markets.

If Interested, please complete this form: ----------