Growth Marketer - CRM SaaS Company

We're a modern CRM built specifically for contractors (HVAC, plumbing, electrical, etc.) that helps them create professional estimates, automate follow-ups, and get paid faster. We just launched and need someone to help us grow from 0 to our first 100 paying customers.
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What You'll Do:

? Create a go-to-market strategy for the contractor market

? Produce demo videos and product walkthroughs (screen recordings, explainers)

? Build and execute cold outreach campaigns (email + LinkedIn)

? Design social media content (Instagram, LinkedIn, Twitter)

? Set up and manage email campaigns (we use Resend)

? Track metrics and optimize what's working

? Manage/direct a VA for execution tasks
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You're Perfect If:

???? You've marketed a B2B SaaS product before (bonus: construction/trades space)

???? You can create compelling video content (Loom demos, product walkthroughs)

???? You're great at cold outreach and copywriting

???? You're data-driven and know how to track what works

???? You're a self-starter who doesn't need hand-holding

???? You understand contractor pain points (or can learn fast)
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Nice to Have:

- Experience with paid ads (Google/Meta)
- SEO knowledge
- Design skills (Canva, Figma)
- Existing network in construction/trades
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Why You'll Love This:

- Ground floor opportunity with a founder-led startup
- Real impact - you own the entire growth strategy
- Flexibility - work when/where you want
- Performance bonuses as we hit milestones