COO Ecommerce Direct Response

We’re looking for a full-stack COO who can take an e-commerce business from idea to scale: launch the store, run Facebook/Meta ads, and build the operating machine behind profitable growth. You’ve done it before (not just watched it happen) and you know exactly what works in dropshipping—and what doesn’t.

What you’ll do

Store Launch & Ops: End-to-end setup (Shopify or similar), payments, policies, supply chain, SLAs, and KPI governance.

Growth & Ads: Own strategy and hands-on management for Facebook/Meta (plus Google/TikTok a bonus); budget scaling, ROAS/CPA control.

Funnel & CRO: A/B testing for landing, checkout, upsells; drive AOV, LTV, and conversion rate improvements.

Product Operations: Product selection, margin analysis, pricing, demand forecasting, suppliers & logistics.

Analytics & P&L: Build dashboards, instrument tracking (GA/UTM/Server-Side), make decisions from data, own profitability.

Team & Process: Hire and lead a lean team (creatives, media buyers, CS). Create playbooks and rituals for fast execution.

Compliance & Payments: Work with gateways, antifraud, chargebacks, and platform policies.

Requirements

3–7+ years in e-commerce/dropshipping with proven case studies (0?1 and 1?10).

Advanced Facebook/Meta Ads execution (account structure, creative strategy, tracking, scaling). Solid grasp of Google Ads.

Clear judgment on what to avoid in dropshipping (products, timelines, policies) and what to scale.

Strong CRO experience and financial acumen (unit economics, P&L ownership).

Owner mindset: speed, accountability, detail-orientation.

; professional English required. (Other languages are a plus.)