Google Ads Specialist

About Us
We're a fast growing digital marketing agency that specializes in local service businesses: plumbers, HVAC companies, landscapers, roofers, dentists, med spas, and similar businesses.
We focus on this niche because local service PPC is different from ecommerce or B2B. These campaigns are about phone calls, high-intent searchers with urgent needs, and immediate ROI. We're US-based and looking for someone remote who wants to become an expert in this space with us.

About the Role
You'll manage Google Ads campaigns for our clients and work alongside the rest of our team. This isn't just campaign management, we need someone who can audit the full picture: ad campaigns, landing pages, tracking setup, and conversion rate issues.
You'll build and optimize campaigns, spot problems, set up tracking, and work with our team to improve results. We want someone who tests new strategies and thinks beyond just adjusting bids.

Core Responsibilities
Manage and optimize Google Ads campaigns (PPC search ads, Local Services Ads)
Audit campaigns AND landing pages for conversion rate improvements
Set up and troubleshoot tracking (GA4, GTM, call tracking)
Analyze performance and provide clear, actionable insights
Test new strategies, angles, and targeting approaches
Collaborate with the team on overall account strategy

Qualifications
2+ years hands-on Google Ads experience
Experience with local service or lead generation campaigns (not just ecommerce)
Strong knowledge of Google Ads, GA4, Tag Manager
Can identify conversion rate issues on landing pages
Comfortable analyzing data and explaining it in simple terms
Detail-oriented and proactive communicator

What We're Looking For
Clear, consistent communication - you keep the team updated
Self-driven and results-focused
Think strategically, not just execute tasks
Open to feedback and continuous learning
Actually enjoy finding optimization opportunities in data

What We Offer
Competitive rate based on experience
1 paid day off every 4 weeks
Major Philippine holidays paid (New Year's, Holy Week, Labor Day, Christmas)
Fully remote work
Performance-based tech upgrades after 3-6 months
Room to grow into senior/leadership roles
Access to training and the best tools

Job Type: Full-Time (40 hours/week)
Schedule: Graveyard shift (US CST)

How to Apply
Send a short (1-minute) video introducing yourself and answering:
What's your name and where are you based?
What's your experience with Google Ads for local service businesses?
Describe one campaign result you're proud of
For fun: How many 10 year olds do you think you can fight by yourself?

Please don't apply if:
You're only looking for short-term work
You have no local service or lead generation experience
You can't work graveyard shift (US CST)
Don’t want to be part of an awesome remote team!