YouTube Manager / Ads Campaign Specialist

We’re expanding our digital marketing team and looking for a highly skilled Google, Facebook, and YouTube Ads Specialist to manage, optimize, and scale our online advertising campaigns.

Role Overview:
As our Ads Specialist, you’ll be responsible for creating and managing high-performing campaigns across Google Ads, Facebook/Instagram Ads, and YouTube Ads. You’ll work closely with our sales and marketing teams to generate qualified leads, drive conversions, and maximize ROI.

Key Responsibilities
1. Develop and execute advertising strategies across Google Ads (Search, Display, YouTube), Facebook/Instagram Ads, and YouTube Ads.
2. Plan and manage YouTube ad campaigns, including video targeting, audience segmentation, and video ad optimization.
3. Conduct keyword research, audience targeting, and competitor analysis.
4. Write engaging ad copy and collaborate with designers/editors on creatives and video assets.
5.Manage budgets, bids, and daily campaign performance.
6. Track, analyze, and report on key performance metrics (CTR, CPC, CPA, ROAS, view rate, etc.).
7. Continuously test and optimize ads for better performance.
8. Stay updated with platform changes, trends, and best practices.

Requirements
* Proven experience managing Google Ads, Facebook/Instagram Ads, and YouTube Ads campaigns.
* Strong understanding of digital marketing funnels and conversion tracking.
* Proficiency with Google Analytics, Tag Manager, Facebook Business Manager, and YouTube Ads Manager.
* Excellent analytical skills and ability to interpret data into actionable insights.
* Creative mindset for writing compelling ad copy and optimizing video/visual creatives.
* Strong communication and organizational skills.

Preferred Qualifications
Google Ads & Meta Blueprint Certifications.
Experience running YouTube video campaigns (TrueView, In-Stream, Shorts ads, etc.).
Experience with A/B testing tools and retargeting strategies.
Familiarity with Podcast Growth, Ecommerce campaigns.

How to Apply
Subject: YOUTUBE GROWTH
Resume link preferred google drive
Portfolio link (samples from Google drive, YouTube channels, podcasts, or related work)
Internet speed test result link

**DO NOT apply if you are looking for gig work, freelance work, or if you are part of a staffing or placement company. We ONLY hire "independent contractors" directly that are looking to become part of our team.**