Ads Manager and Admin

We’re looking for a results-driven Ads Manager to plan, create, and optimize paid campaigns across Meta, TikTok, Pinterest, and YouTube. You’ll be responsible for strategy, audience targeting, performance analysis, and creative testing to deliver measurable ROI for client brands.

This is a fast-paced role that requires strong analytical skills, creative thinking, and hands-on experience managing ad accounts.

RESPONSIBILITIES

Develop and manage paid advertising campaigns across Meta Ads Manager (Facebook/Instagram), TikTok Ads, YouTube, and Pinterest

Conduct audience and competitor research to define target segments

Write, test, and optimize ad copy and creative hooks to improve performance

Track performance metrics (CTR, CPC, CPM, ROAS, conversions) and prepare weekly reports

Collaborate with the creative and strategy teams to align ads with overall campaign goals

Manage budgets and pacing to ensure efficient spending

A/B test visuals, captions, and CTAs to continually improve results

Stay updated on platform algorithm changes, trends, and best practices

REQUIREMENTS

Proven experience managing digital ad campaigns across major platforms

Strong understanding of media buying, targeting, and optimization

Familiarity with pixel tracking, custom audiences, and remarketing

Excellent analytical and communication skills

Fast learner with the ability to adapt in a high-growth, creative environment

(Bonus) Experience in fashion, lifestyle, or luxury brand advertising