Marketing Assistant - Landing Page Optimization

Marketing Assistant - Landing Page Optimization
Location: Remote
Hours: Part-time (20-30 hours/week, flexible schedule)

About the Role
We're looking for a detail-oriented Marketing Assistant to help us improve our landing pages and increase conversions. You'll analyze how visitors interact with our pages and suggest improvements to help more visitors become customers.

What You'll Do Daily
Week-by-Week Tasks:

Review heatmaps to see where people click and scroll on our pages
Watch session recordings to understand user behavior
Document what's working and what's not in simple reports
Create basic wireframes in Figma showing suggested improvements
Write 3-5 variations of headlines, buttons, and key copy
Track which changes improved conversion rates
Check that developers implemented changes correctly

Deliverables You'll Create:

Weekly landing page audit (simple Google Sheet template provided)
Figma mockups with notes explaining each change
Copy variations document with different messaging angles
Monthly performance report showing what improved

Requirements
Must Have:

Experience with Google Analytics (basic level is fine)
Figma account and basic design skills (we'll teach our process)
Strong English writing skills
Good eye for design and user experience
Reliable internet connection
Available for at least 1 daily check-in via Slack

Nice to Have (But Will Train):

Experience with heatmap tools (Hotjar, Microsoft Clarity)
Basic understanding of A/B testing
Knowledge of conversion optimization principles
Experience writing marketing copy

Perfect Candidate:

You notice small details that others miss
You can explain why something isn't working
You're comfortable learning new tools
You can work independently after training
You're curious about why people make decisions

What We Provide:

Clear SOPs for every process
Paid training on all tools we use
Access to ChatGPT Plus for research and copy help
Recordings of what good work looks like
Regular feedback and growth opportunities
Performance bonuses for conversion improvements

First Month Expectations:

Week 1: Learn our tools and process
Week 2: Complete first landing page audit with guidance
Week 3: Create first set of optimization recommendations
Week 4: Running the process independently