Experienced YouTube Content Strategist

This person ensures every video is optimized for maximum reach, retention, and conversion by crafting compelling titles, writing SEO-driven descriptions, and guiding thumbnail design strategy.

You’ll collaborate closely with editors, designers, and account managers to transform each video into a high-performing piece of content that aligns with the client’s brand, audience, and goals.

MUST PROVIDE: Applicants MUST provide 3 before-and-after examples showcasing your impact on YouTube performance. These can be:
- Channels or individual videos where you applied your title, description, or thumbnail strategy, and
- Demonstrated a clear improvement in metrics such as views, CTR, retention, or overall engagement.
Please include a short note for each example explaining what changes you made and what results were achieved.
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Key Responsibilities
- Title Strategy: Write scroll-stopping, curiosity-driven video titles optimized for click-through and aligned with YouTube best practices.
Description Writing: Craft keyword-rich, viewer-focused descriptions that improve search visibility and encourage engagement.
Thumbnail Direction: Develop creative thumbnail concepts that align with the title and video narrative, providing clear direction to designers.
Video Positioning: Identify the “hook” or key angle for each video and ensure that titles, thumbnails, and descriptions all reinforce it.
SEO Optimization: Research keywords, trends, and competitive videos to ensure proper metadata, tags, and ranking opportunities.
Creative Collaboration: Work with editors to align story structure and pacing with title and thumbnail strategy.
Performance Review: Analyze analytics (CTR, AVD, retention, etc.) and recommend adjustments to improve future videos.
Brand Consistency: Maintain a unified tone, style, and message across all video assets for each client channel.
Trend Spotting: Stay updated on YouTube trends, algorithm shifts, and successful content formats within real estate and creator niches.

Skills & Qualifications
Strong understanding of YouTube SEO, CTR psychology, and audience retention.
Proven experience writing high-performing titles and descriptions.
Eye for creative visuals and storytelling that translate to effective thumbnail direction.
Basic knowledge of YouTube Studio, analytics, and keyword research tools.

KPIs / Success Metrics
Improved CTR (Click-Through Rate) across videos.
Increased Average View Duration (AVD) and retention.
Consistent month-over-month channel growth for client accounts.
Positive client feedback on creative direction and video performance.

MUST PROVIDE: Applicants MUST provide 3 before-and-after examples showcasing your impact on YouTube performance. These can be:
- Channels or individual videos where you applied your title, description, or thumbnail strategy, and
- Demonstrated a clear improvement in metrics such as views, CTR, retention, or overall engagement.
Please include a short note for each example explaining what changes you made and what results were achieved.