Creative Marketing & Social Media Strategist VA (Expert-Level, Long-Term)

We’re looking for a Creative Marketing & Social Media Strategist VA, not just someone who posts on social media, but someone who can build and execute a full growth strategy. You’ll be responsible for developing creative campaigns, identifying growth opportunities, and driving brand visibility across platforms like Instagram, TikTok, Pinterest, and email.

This is a long-term role for a creative thinker who wants to grow with the brand and have a real voice in shaping it.


Responsibilities

Develop and execute marketing strategy and content calendars for social, email, and collaborations

Craft brand storytelling campaigns that connect emotionally with our audience

Research trends, influencers, and communities aligned with our brand aesthetic

Create short-form video content ideas (TikTok, Reels) that have viral potential

Manage and grow our social channels, but with intent, analytics, and purpose

Coordinate with designers/copywriters (or create visuals if capable)

Develop and manage collaboration, giveaway, and affiliate campaigns

Track analytics and provide data-driven recommendations for growth


You’ll Excel If You:

Are deeply creative and think in terms of storytelling, emotion, and brand connection

Understand how to build a community, not just an audience

Have hands-on experience growing brands organically (not just scheduling posts)

Know what makes a piece of content “stick” on TikTok, Instagram, or Pinterest

Stay on top of social trends and can adapt them to a brand’s unique voice

Can work independently and proactively — bringing new ideas to the table weekly

Bonus: You have experience with email marketing, influencer outreach, and PR


Tools You Should Know

Canva or Adobe Creative Suite

CapCut or similar video editing tools

Meta Business Suite, Later, or Metricool

Google Analytics, Meta Ads (basic familiarity a plus)

(Bonus) Experience with Klaviyo, GoHighLevel, or similar


Compensation

Competitive pay based on experience and proven results

Full-time, long-term role (we’re not looking for a side-hustler)

Room to grow into Marketing Manager / Creative Director role as the brand scales