Social Media Manager (TikTok & Instagram) for AI EdTech Startup | Conversion-Focused Growth

We’re GradePilot — an AI-powered learning platform helping GCSE and A-Level students prepare for exams through AI-generated questions, flashcards, and essay feedback.
We’ve already reached 470+ active users, and now we’re ready to scale. We’re looking for a creative, data-driven Social Media Manager to help us reach 1,000+ users — and turn followers into paying members.
Help grow GradePilot’s TikTok and Instagram by creating content that not only attracts attention — but converts.
We want you to:
? Develop a short-form content strategy that converts viewers into sign-ups
? Research trending TikTok/Instagram audio and education-related trends
? Create, edit, and post short-form videos (Reels/TikToks)
? Write persuasive captions and CTAs that push people to sign up
? Manage engagement (reply to comments, interact with relevant accounts)
? Track analytics and report what’s working — and what’s not

Requirements:
Proven experience managing TikTok or Instagram accounts (please share examples)
Strong understanding of social media growth and conversion strategies
Excellent English communication and storytelling skills
Ability to use tools like Canva, CapCut, Later, or Metricool
Reliable internet connection and ability to work independently
Bonus: Familiarity with education, AI tools, or SaaS marketing
What We Offer:
???? Part-time (approx. 4 hrs/day) with potential for full-time as we scale
???? Starting rate: $4–6/hr depending on experience
???? Flexible hours — work from anywhere
???? Work directly with the founder and have real impact on a fast-growing EdTech startup