Meta Ads Media Buyer – Lead Gen Focus

Meta Ads Media Buyer – Lead Gen Focus

Company
YourPortal / Med Spa Marketing Portal

Role Type
Part-time to start, around 5 hours per day.
Non client facing. Reports directly to the owner and collaborates with an Account Manager.

Work Hours

Work primarily during U.S. Central Time, generally until about 4:00 PM CST

You may start earlier and end earlier on some days depending on meetings and workload

Consistent communication during agreed hours is required. Will have meet w the team about 2 to 3 times per week through Google meets.


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What You Will Do

Set up, launch, monitor, optimize, and scale Meta lead generation campaigns for local service businesses (primarily aesthetics and wellness)

Plan and execute creative testing cycles, define hypotheses, rotate winning creatives, and retire underperformers based on data

Manage conversion tracking, events, and UTMs, and coordinate with GoHighLevel pipelines and triggers

Collaborate on landing page message match and conversion optimization improvements

Maintain clean, organized account structures with clear naming conventions, budgets, and rules

Prepare weekly performance updates in Google Sheets and communicate next steps clearly in Slack and Basecamp

Assist in compiling and submitting end-of-month performance reports on time



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Must-Have Experience

4+ years of hands-on Meta Ads experience, specifically in lead generation

Proven ability to lower cost per lead (CPL) while maintaining lead quality

Clear and documented process for campaign planning, testing, optimization, and scaling

GoHighLevel familiarity for CRM, pipeline management, and automations

Strong understanding of landing page conversion flow, attribution, and form optimization

Comfortable using Meta Ads Manager, GoHighLevel, Google Sheets, Slack, Basecamp, and Loom



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Nice to Have

GA4 or GTM knowledge for event and conversion validation

Experience in med spa, wellness, or other regulated service niches (understanding of compliance is a plus)



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How You Work

We value organized operators who plan their day, communicate proactively, and troubleshoot issues independently. You should thrive in a team environment but be self-sufficient when it comes to day-to-day execution and optimization.


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Compensation

$15 to $17 USD per hour, depending on experience

Approximately 5 hours per day, with the opportunity to increase hours and rate based on performance and results

Long-term position with stable workflow and growth potential for top performers



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How To Apply

Please include the following in your application:

1. A short introduction summarizing your Meta Ads experience, niches served, and average monthly ad budgets managed


2. Two or three screenshots or redacted examples that demonstrate your results (include CPL and lead quality insights if available)


3. Your standard Meta campaign build checklist (bullet points are fine)


4. A sample weekly update you might send to your manager that includes what you worked on, what you learned, and what you plan to do next.