YouTube Growth & Social Media Manager (Strategy + Channel Management)

We are looking for an experienced YouTube Growth & Social Media Manager to take charge of our content strategy and help us build a strong digital presence.
This role is for someone who has proven experience growing YouTube channels — not just uploading videos, but developing strategies that drive views, subscribers, and engagement.
???? Role Overview
You will be responsible for growing and managing our YouTube channel, creating a content strategy, and repurposing videos for TikTok, Instagram Reels, and YouTube Shorts to drive traffic back to YouTube.
You’ll work closely with our video editors to ensure every video is optimized for watch time, retention, and conversion.
This is not a purely executional role — we are looking for a strategic thinker who can plan, analyze, and lead the creative direction.
???? Key Responsibilities
Develop and execute a YouTube growth strategy (content pillars, posting frequency, optimization)
Advise on content ideas and trending topics that align with our niche (real estate, lifestyle, and professional services)
Manage the YouTube SEO process — titles, tags, descriptions, thumbnails, end screens
Oversee and coordinate multiple editors to ensure deadlines and quality standards are met
Build and maintain a content calendar (for both long-form and short-form platforms)
Repurpose long-form videos into short-form content for TikTok, Instagram Reels, and YouTube Shorts
Track analytics (CTR, watch time, audience retention) and provide regular performance reports and recommendations
Suggest KPIs and achievable growth targets based on your experience (e.g., video volume, posting cadence, realistic subscriber goals)
???? Requirements
? Proven track record in growing YouTube channels (please provide examples or case studies)
? Strong understanding of YouTube SEO, analytics, and algorithm dynamics
? Experience managing or coordinating video editors and creative assets
? Familiar with repurposing content for TikTok, Instagram Reels, and Shorts
? Excellent sense of content strategy and audience psychology
? Highly organized and able to manage timelines and publishing schedules
? Fluent in English (written and spoken)
???? Bonus Points
? Experience with real estate, finance, or educational content
? Experience with brand storytelling or professional service marketing
? Understanding of sales funnels and audience warm-up content
? Basic familiarity with Canva / Notion / Trello / Google Sheets for planning
???? KPI Expectations (Discussed During Interview)
We’re results-oriented — you’ll help define measurable goals such as:
Number of videos produced or optimized per month
Growth in subscribers, impressions, or watch hours
Improvement in click-through and retention rates
You should be able to confidently explain what type and quantity of content are needed to achieve specific milestones — because you’ve done it before.

???? To Apply
Please include:
Links to YouTube channels you’ve helped grow (with before-and-after metrics if possible)
Your portfolio or case studies showing content strategy work
Your monthly rate or KPI-based proposal
A short explanation: “If you were to grow a real estate YouTube channel from 0 to 10K subscribers in 6 months, what would your strategy be?”

???? Ideal Candidate Summary
You’re someone who:
Thinks strategically, not reactively.
Knows how to turn content into growth.
Understands that good editing and good ideas need clear direction.