DTC Email + SMS Strategist/Builder — 20 Automated High Converting Flows (Tech Brand)

Job Description
We’re The Urban Geek, a tech accessories brand. We want a pro to create 20 email “flow packs”—welcome, abandonments, post-purchase, winback, etc.—planned, written, designed, and built in Omnisend.

Scope & Deliverables
Strategy: audit current setup; flow map with triggers/filters, delays, and success metrics per flow.
Copy: persuasive, brand-right copy (subject lines, preview text, CTAs).
Design: clean, mobile-first modules; light, tech-savvy aesthetic; editable Figma (preferred) or Canva.
Build (Omnisend): automation splits, segments, product/content blocks, discount logic, conditional content, UTMs, GA4 tracking.
QA: device tests, dark-mode checks, link validation, profile previews.
Handover: flow map, content files, and a short Loom walkthrough.
Target Flows (20 total)
Welcome (multi-step), Product View, Browse Abandon, Cart Abandon, Checkout Abandon, Post-Purchase (1st-time), Post-
Purchase (Repeat/VIP), Cross-Sell/Accessory Attach, Review/UCG, Replenishment, Winback (lapsed), Back-in-Stock, Price-Drop,
New Subscriber Nurture, Birthday, Anniversary, VIP Tier, Sunset/Clean-up, Shipping/Delivery Updates (branded), Returns/Support Follow-up, plus a reusable Seasonal Promo framework.
(Open to substitutions based on our data.)
What “one flow pack” means (quality bar)
3–5 emails per flow (some transactional flows may be shorter)
2–3 subject line variants per email

Segmentation & filters documented (e.g., exclude recent purchasers)
Timing & conditional splits (opened/clicked/purchased)
Clear conversion goal + tracking
Assets: Figma file + Omnisend templates/blocks

Tools & Stack
Omnisend (primary), Shopify, Figma, Google Drive, Loom, GA4.
Must-Have Experience
2+ years building automations for DTC/ecommerce
Strong email copy + modular design
Comfortable with dynamic product feeds, coupons, exclusions, UTMs, conditional content
Portfolio with metrics/screenshots of live flows

Nice-to-Haves
SMS journey coordination (Omnisend)
Basic HTML/CSS for custom blocks
Experience with Klaviyo/Mailchimp/Brevo (not required)
Work Style
Async, proactive updates in WhatsApp/others
Milestone-based delivery with weekly Loom updates
How to Apply
Send: (1) short intro, (2) 2–3 examples of Omnisend flows you built, (3) a 3-bullet audit of ---------- + one quick win, (4) timeline & price for 20 flow packs, (5) your favorite DTC email and why.

Milestones (example)
Audit + Flow Map (10%)
Style Guide + 2 Sample Emails Approved (15%)
First 8 Flows Live in Omnisend (30%)
Remaining 12 Flows Live (35%)
QA + Handover + Loom (10%)