Digital Marketing & Ads Optimization Specialist (Meta, Google Ads, GoHighLevel)

Full-Time | Remote | Long-Term

Are you an experienced digital marketer with a knack for running profitable ad campaigns and optimizing funnels?
We’re looking for a Digital Marketing & Ads Optimization Specialist to join our growing team. You’ll play a key role in managing and improving our paid advertising performance across Meta (Facebook/Instagram) and Google Ads, as well as ensuring accurate tracking, reporting, and optimization inside GoHighLevel (GHL).

Key Responsibilities

1. Plan, launch, and optimize Meta Ads and Google Ads campaigns for lead generation and conversions.

2. Set up and maintain tracking (Facebook Pixel, Google Tag Manager, UTM parameters, conversion goals).

3. Monitor campaign performance and recommend improvements based on data.

4. Manage automations and workflows inside GoHighLevel, including pipelines, triggers, forms, and landing pages.

5. Create and manage A/B tests for ads, audiences, and funnels.

6. Generate regular performance reports and insights for management.

7. Collaborate with the marketing and operations teams to ensure cohesive campaign execution.

Qualifications

1. Proven experience managing Meta Ads and Google Ads (at least 3 years).

2. Strong understanding of conversion tracking, attribution, and analytics.

3. Hands-on experience with GoHighLevel (GHL) — especially funnels, automations, and integrations.

4. Knowledge of Google Tag Manager, Analytics 4, and UTM tracking.

5. Excellent communication skills and attention to detail.

6. Self-motivated, analytical, and comfortable working independently in a remote setup.


What We Offer

1. Full-time, long-term position with stable monthly pay.

2. Competitive salary.

3. Opportunity to grow.

4. Collaborative, supportive remote work environment.

5. Work directly with company leadership and have a real impact on scaling campaigns.

How to Apply

Please send:

1. A short cover letter describing your experience with Meta Ads, Google Ads, and GoHighLevel.

2. Examples or screenshots of campaigns you’ve managed.

3. Your expected monthly salary (in USD).