Brand Specialist – Luxury Lifestyle Rebrand

Type: Freelance / Contract
Location: Remote
Hours: Flexible, project-based
Start Date: Immediate

Job Overview

We’re looking for an experienced and creative Brand Specialist to lead a rebranding project for a luxury design and lifestyle brand.
This role requires someone with a strong sense of aesthetics, storytelling, and strategy — someone who can transform a high-end design studio’s identity into a modern, elevated, and cohesive luxury brand ready for expansion.

Responsibilities

Develop a comprehensive brand strategy and visual identity system (logo, color palette, fonts, tone, and key messaging).

Conduct a brand audit and provide recommendations for alignment across web, social, and marketing materials.

Create a brand book / presentation deck to guide consistent communication.

Provide creative direction for the website and social media rebrand rollout (design only; no coding required).

Collaborate directly with the founder to refine positioning, storytelling, and visual expression.

Requirements

Proven experience developing or rebranding luxury, interior design, fashion, or lifestyle brands.

Portfolio demonstrating expertise in brand storytelling and visual direction.

Deep understanding of high-end market positioning and aspirational branding.

Proficiency with Canva, Adobe Creative Suite, or similar design tools.

Excellent communication skills and attention to detail.

What’s Offered

Flexible remote role with creative autonomy.

Opportunity to shape a confidential rebrand for a luxury brand preparing to relaunch globally.

Potential for long-term collaboration on future brand extensions and marketing initiatives.