Social Media Specialist

About Max Fit
Our company empowers professionals in a collaborative, inclusive environment focused on wellness CPG innovation and online retail. We drive growth through continuous learning, creativity, and community impact.
Join us to innovate and achieve personal success.

Role overview
Leads social media strategy and paid/organic execution. Manages day-to-day social activity, ads, reporting, the ideal candidate bridge execution and strategy by diving into data and providing actionable insights, able to analyze trends and suggest improvements.

Key responsibilities
Develop and execute social media and content strategies across channels (Instagram, Facebook/Meta, TikTok, LinkedIn, YouTube, etc.).
Plan, launch, and optimize paid media campaigns (Meta Ads Manager, Google Ads), including budget management.
Create and manage content calendars, coordinating production with the Designer to ensure timely delivery.
Monitor performance using platform insights and analytics tools; compile regular reports with recommendations to improve ROI.
Propose refinements to strategy through A/B testing, audience segmentation, and trend analysis (e.g., timing, formats, hashtags, influencer partnerships).
Oversee community management escalations, guide tone of response, and implement crisis protocols when needed.
Collaborate cross-functionally (marketing, sales, PR) to align social media with product launches and broader initiatives.
Ensure compliance with brand guidelines and data regulations (e.g., GDPR) while safeguarding brand reputation.

Skills & experience
3–5 years experience in social media, content strategy, and paid advertising.
Hands-on knowledge of ads platforms (Meta Ads Manager, Google Ads) and analytics tools (Google Analytics, platform insights).
Strong analytical, project-management, and communication skills.
Personal attributes
If you thrive on developing data-driven social media strategies, want to be part of a company that creates wellness products, and are collaborative, creative, and adaptable, we’d love to hear from you.

How to apply:
Please record a short Loom video (with your camera on) explaining the following case:
“You notice that the ROAS for a specific video ad campaign is declining, even though external factors like market conditions remain stable. Aside from the obvious ad-related issues, what internal or platform-specific factors could be contributing to this drop, and how would you investigate them?”

???? Agencies will not be considered, we're looking to build a direct, long-term working relationship.