Email Marketing Specialist (Klaviyo Expert)

About the Role

Forward Furniture is looking for a skilled and analytical Email Marketing Specialist with strong Klaviyo experience.

Your mission will be to take over our existing Klaviyo account — review what’s working and what’s not, improve performance through data analysis and split testing, and create new high-converting email campaigns and flows that drive both online and in-store sales.

This role is perfect for someone who loves data-driven decision making, creative campaign building, and constant optimization.

What You’ll Do

Review all current Klaviyo campaigns and flows to determine which are performing best and which need improvement.

Analyze metrics (open rates, CTR, conversion rates, revenue generated) and make strategic adjustments.

Build new automated flows for:

Customer reactivation (bring-back campaigns)

Product launches and new arrivals

Abandoned cart and post-purchase follow-ups

In-store promotions and seasonal campaigns

Run A/B tests to improve results through design, copy, and send-time optimization.

Work closely with the company owner to execute ideas, receive direction, and implement approved strategies.

Provide performance reports with actionable recommendations each week.

What We’re Looking For

Proven experience working inside Klaviyo — you must know how to build, edit, and optimize flows and campaigns from scratch.

Strong knowledge of email marketing metrics, analytics, and segmentation.

Experience testing and optimizing campaigns for improved conversions.

Creative, strategic thinker with excellent attention to detail.

Clear written communication and a self-starter mindset.

Nice to Have

Background in eCommerce or retail email marketing.

Experience building campaigns for both online and physical store audiences.

Understanding of Klaviyo revenue tracking and analytics dashboards.

Compensation & Hours

Part-time position: 20 hours per week

Hourly rate: Based on experience and skill level

Long-term role with growth potential

To Apply

Please include the following in your application:

A short intro about your experience with Klaviyo.

Examples of previous email campaigns or flows you’ve built (screenshots or links preferred).

Results or revenue generated from your campaigns (if available).

Your expected hourly rate.