Audience Development Specialist

The Audience Development Specialist is tasked to provide digital marketing support for various product development efforts of Pure Incubation and its companies. This specialist will work with the Product Development team and will contribute his or her experience and knowledge in developing digital B2B audiences to add a unique perspective to the current product development process.

On a daily basis, the Audience Development specialist will be crafting and conducting various tests, collaborating with the team on creating strategies, and managing campaigns related to the team’s projects. Desirable skills include web, search, and social media marketing, channel optimization, content marketing strategy, organic and paid media implementation, targeting, analytics and insights. Working experience in a B2B firm is a plus.

The position will mostly work with DST’s Product Development Team but will collaborate with other teams like Marketing and Tech teams when necessary.

Duties and Responsibilities:

Map out a strategy for applicable channels to fulfill a product implementation or test: SEO, SEM, Social Media, Content, etc.
Ensure all approved campaigns are implemented, monitored, adjusted *if necessary, and analyzed to achieve improving results.
Ensure all planned and released content is on-brand, consistent in terms of visual style and quality, tone of voice and optimized for targeted audience’s user experience.
Provide in-depth insights and analysis on audience’s behavior based on qualitative and quantitative data.
Supervise all channel platforms and respective reporting dashboards needed for every campaign.
Conduct and document an always-on usability tests on all digital marketing initiatives to gauge varying audience responsiveness, behavior and content effectiveness.
Leverage audience qualitative and quantitative data to drive all digital marketing / audience development efforts.
Establish an efficient work flow from campaign strategy request, submission, revisions, approval, implementation, adjustment, data extraction, reporting and analysis.
Conduct monthly or quarterly market/audience audit and analysis to maximize results of any digital marketing initiatives in the future.
Supervise maintenance and repository of the team’s digital marketing content inventories.